[This review was collected as part of a promotion.] I really enjoyed the product style for this soap. Once you receive the product, peel off the sticker from the bottom and it is ready for use. The scent is pleasant and not overpowering. The squeeze bottle will ensure that you use every bit of soap in the container. We all have had an experience where you have to flip containers upside down to be able to get access to the very bottom. Dawn solved that issue with this squeeze bottle. Once you squeeze the soap out, it does not leave any trickle soap behind on your counters. You don't need to squeeze very hard to get a lot of product. You can control how much soap you use depending on how hard you squeeze the bottle. The size of this soap and its bottom is compatible with your standard kitchen caddies.

[This review was collected as part of a promotion.] This Dawn Platinum EZ Squeeze Refreshing Rain works great at removing grease and tough stuck on foods. I love the new EZ-Squeeze bottle. There is no need to flip it and that makes it have no mess. The formula is good as Dawn always is. I highly recommend it.

[This review was collected as part of a promotion.] Dawn Platinum easy squeeze is easy to use & works really well. It removes tough & stuck on food and debris on a breeze. No flipping a cap, just grab and give it a soft squeeze. Easy and convenient! It is a must have for every kitchen sink.

[This review was collected as part of a promotion.] The bottle is made to easily squeeze the soap out. It cleans as well as any other dawn product. The scent is great and I highly recommend trying it over the original dawn products because of the ease of Accessing the soap.

[This review was collected as part of a promotion.] I made french fries, got grease all over my grates, put them in the dishwasher, came out still full of grease. I rubbed on Dawn Platinum and let it set for a moment and Dawn released the grease and my grates were clean again, so amazing.

[This review was collected as part of a promotion.] WOW! Never realized how much easier this makes doing the dishes!! I hate doing the dishes and this bottle makes it a bit less annoying! I am going to continue using this bottle and refill it with more dawn after I am out!! THANK YOU SO MUCH DAWN.

My daughter-in-law has this product and I was so impressed that you could stand it on its top and it would not leak. So I went and bought one for myself and that did not leak part does not work for me. It made a mess all over the sink, and I either have to put a paper towel under it or I have to flip it on the upside. I love the product, not satisfied with the dispenser.

[This review was collected as part of a promotion.] This is genius and so simple. Makes it extremely easy to use when my hands are wet. Smells great and cuts grease like only Dawn can. Love it. It's the only dish soap I use. Also means no crusty top or difficulty opening.

Wow, what a great product. I've been using Gain for years and I finally decided to try something else. I read some of the reviews and I was very hesitant to try it, but man am I glad I did. My new Dawn does not leak like some of the reviews have suggested and it only takes about the size of a dime on the scrubbing sponge to work up a lot of suds and to do a great many dishes. I am so glad that I decided to try the new Dawn Platinum EZ-Squeeze.

[This review was collected as part of a promotion.] I have only exclusively used dawn for years!! The fact that it now comes in a squeeze bottle makes it so much easier for a quick squirt and there is absolutely no mess! I love it and will continue to use it.