[This review was collected as part of a promotion.] I have only exclusively used dawn for years!! The fact that it now comes in a squeeze bottle makes it so much easier for a quick squirt and there is absolutely no mess! I love it and will continue to use it.

[This review was collected as part of a promotion.] I thought the spill proof aspect of this product was just a gimmick but I was totally wrong. I have used products before that said the same and it leaked over the counters. Not this Dawn product. It washes my dishes wonderfully and had a easy cleanup. I will definitely be buying more.

I have used Dawn for over 40 years and have discarded or given away other dish soaps that do not have the original Dawn smell I love. The first bottle of this I purchased was dark blue and was unknowingly in the 'Refreshing Rain Scent.' It smelled like diaper rash cream and I couldn't use it. I bought a new bottle in the regular blue color, only to find that is now has a 'Clean Scent' that makes me nauseous to use. My house, dishes, and hands all smell like this terrible 'new scent' and I went online in search of the original scent. How could it possibly be discontinued?! PLEASE bring it back! In the meantime, I'll be searching for a new dish soap with a smell that doesn't make me want to throw up.

I purchased the dawn platinum in the new bottle. I have been using dawn for 30 years. After opening it the strong perfume smell sent me into a major migraine. This migraine has lasted over a week. Why put so much perfume in dish soap? I have never had this problem before. I have to throw away a brand new bottle because it is bad for my health.

Yes, the idea for a cleaner bottle to dispense Dawn was a good idea, but any person with arthritis or has broken a wrist simply cannot squeeze it! It's simply too hard to do! I couldn't even get the bottle open to pour the contents into another bottle, but I couldn't even twist it off. Too bad. Obviously, someone with a strong grip designed this bottle. I won't be buying it ever again!

[This review was collected as part of a promotion.] I received a free bottle of Dawn Platinum EZ-Squeeze, Refreshing Rain Scent and I love it! This bottle makes doing dishes even easier. I've always loved Dawn and now I love it even more! I highly recommend this new and improved version.

I was introduced to this via a YouTube commercial and I'm not the type to be easily swayed to "buy this!" when I see it on a commercial. After that commercial however, I INSTANTLY put my google skills to the test to find where I could get it. Bought it today and OMG--I AM IN LOVE!!!! No more having to tilt the bottle upside down in a container to get the last bit of the soap out of the bottle AND no more gunking up the lid with dried soap! This is GENIUS. And I have to remember a tiny squeeze really does go a long way with this great product in cleaning my dishes!

[This review was collected as part of a promotion.] I bought this a month ago and was so excited to try it out. No more tipping upside down to get the last drop out. No more spilling it everywhere. So easy to grab and squeeze and use again and again. I use Dawn for everything. I have one of these in my laundry room for all our stain removal needs. Even so easy for my kids to use and not waste. I love it!

[This review was collected as part of a promotion.] Dawn Platinum EZ Squeeze Refreshing Rain is a beneficial change. The squeeze cap at the bottom of the bottle makes it so much easier to squeeze in the amount of dish detergent that you need without making a mess. I like that I can squeeze and go! No messy cap to have to rinse and deal with. There is no residue left over after squeezing this detergent into the sink. I can set it on the counter without worries. I like this bottle so much better than the the standard flip cap bottle. Also, no need to turn over the bottle and wait when the detergent gets low. Just squeeze and go. My only cons are I wish the size of the bottle was bigger, and I would like for this to be a refillable product. As for the quality of the liquid, it is great as usual. Really gets my dishes clean without a lot of scrubbing. Don't have to use a ton of it either.

[This review was collected as part of a promotion.] I love dawn products. They just seem to work the best for me and my family. I love this new and improved bottle that they have out now. No mess which is so true about this type of bottle. The other standard bottles have the little top that's always messy but this bottle opens from the bottom of the container. All you have to do is squeeze it and done. You don't have to flip it over or anything which makes me love this product even more.