[This review was collected as part of a promotion.] Dawn is my favorite brand of dish soap. It works the best! With this new bottle (kind if like a mustard or ketchup bottle) it makes it easier to dispens. The lid doesn't get all gunky like the original bottles too! Love everything about this!

[This review was collected as part of a promotion.] I really love the design of this dawn product it makes it so easy to get product onto any tool you are using to clean dishes and it makes it very easy to just squirt some into your dishwater without having to worry about flipping a cap. I love how good it cleans and how good it smells. I highly recommend trying this out you will not be disappointed.

[This review was collected as part of a promotion.] Okay I didn't think much of this but now I absolutely love it. It's way less messy than other traditional bottles. It's quick and easy. It seems so silly to like a soap bottle so much, but for me it's one less thing to clean later. This actually makes sense! I love it. I have officially switched to the EZ squeeze bottles.

[This review was collected as part of a promotion.] I love using dawn for a couple different things and they are killing fleas off of pets and clean dishes. I would recommend it to my family and friends because it also removes stains on clothes too...

Finally you have solved the problem of having the mess of the dish soap bottle AND a super efficient way to get soap onto a dish without having to flip a cap! I also LOVE the foaming pump for items that don’t need full strength Dawn! I also love that I can buy refills of the foaming soap although they are hard to find in my city. Please keep making these two products.

[This review was collected as part of a promotion.] I didn’t think Dawn Platinum could get any better until this new EZ Squeeze bottle I didn’t think there was a solution to the sticky residue aside from periodically wiping it off. This easy squeeze almost eliminates the mess all together. It is easy to squeeze and control the amount that comes out.

[This review was collected as part of a promotion.] I love dawn dishwashing liquid and this new bottle has been super convenient! Normally there is a small lid you have to open and then turn the bottle. This eliminates those steps and you can just squeeze is directly to a sponge. I also like that when there’s a little product left in the bottle you don’t have to wait for it to come out. The cleaning power is great on greasy dishes and with the new bottle, this is my favorite dawn product!

I have used Dawn for over 40 years and have discarded or given away other dish soaps that do not have the original Dawn smell I love. The first bottle of this I purchased was dark blue and was unknowingly in the 'Refreshing Rain Scent.' It smelled like diaper rash cream and I couldn't use it. I bought a new bottle in the regular blue color, only to find that is now has a 'Clean Scent' that makes me nauseous to use. My house, dishes, and hands all smell like this terrible 'new scent' and I went online in search of the original scent. How could it possibly be discontinued?! PLEASE bring it back! In the meantime, I'll be searching for a new dish soap with a smell that doesn't make me want to throw up.

[This review was collected as part of a promotion.] I love, love, love the bottle shape for this. Dawn is my go to dish soap and this did not disappoint. The scent is amazing and this cleans your dishes and helps fight grease and grime with little to no scrubbing needed.

I am so disappointed in the new fragrance. I recently finished my supply of the original product and opened a new bottle - the new scent is nauseating to use and lingers on dishes afterwards. It smells like chemicals, and instead of getting used to the smell it feels like it’s just getting worse. As a customer who has used Dawn dish soap for a long, long time, I’m sad to say I will be switching to another brand. I won’t even be finishing this bottle.