Hello Dear Consumer. We hope you&#39;re doing great. We’re sorry you’re not getting the experience you were expecting from Tide. Please know that we have many quality checks in place to make sure your product is in great condition for you. Detergents do not need to produce a lot of suds to clean effectively. If your clothes are getting clean, the suds aren’t important. A lack of suds can also be caused by:<br />using cold, rather than warm or hot, water<br />not using enough detergent for very dirty items<br />hard water<br />the washer not stirring the water up enough<br />overloading the washer. <br />We hope this information might be helpful, if you still experience the issue please give us a call at (800) 879-8433.