Thank you very much for your feedback. We certainly understand the concern. The amount of chicken on our 125ct Chicken-Wrapped twists is exactly the same as is available at major retailers across the US. There is a balance between the amount of chicken per twist and the value provided. Canine Chews 125ct Chicken-Wrapped Twists are far less expensive than the comparable product at Walmart and other retailers and is part of our commitment to partner with Sam's Club to provide that value to members. Please feel free to call the contact number on the back of the bag to discuss further.