I've been buying this Fairlife Nutrition Plan 30g Protein Shake (12-pack) regularly at Sam's Club, and I'm honestly disappointed by the recent price increase. Just three months ago, this pack was $22.66, which comes out to about $1.89 per bottle. Now it's $26.98, or roughly $2.25 per bottle. That's a $4.32 increase on the same exact product in a very short amount of time — no size change, no formula change, nothing. That kind of jump feels excessive and unfair to loyal customers who buy this as a staple item for daily nutrition. A sudden increase like this isn't just inflation — it's a noticeable hit to people who depend on consistent pricing when budgeting groceries. I still like the product itself, but raising the price this much, this fast, is not okay. It makes me seriously reconsider continuing to purchase it here.

This is hands down the best chocolate nutrition drink I've ever had. It's pricier than the other brand Sam's carries, but totally worth it. The chocolate is rich in both texture and flavor, and I much prefer drinking it from this plastic bottle over aluminum cans. We even mix it with ice cream for an amazing chocolate milkshake. I really hope Sam's keeps it in stock. Five stars!

This shake is/WAS the best one, for protein, nutrients, Macros, taste, thickness etc... HOWEVER... The price increase is astronomical and ridiculous. I found the EXACT replica, exactly down to the ultra filtered milk, that Sam's also now carries, that starts with the letter N. Do your research, you'll be happy you did. It is still expensive but much more reasonably priced...similar to the old price of Fair Life. I will not be purchasing this any longer. In my opinion, this company should know better with what's going on right now economically for everyone. The N. shake is exactly the same formula, made the same way, but comes in a can and tastes a teensy thinner, but hardly noticeable. Price well worth it.

This was by far the best deal for protein shakes across any mass retailer or club retailers. For $23.22 you were getting 12 shakes for under $2 each. I've been buying these for a while now and just went this past weekend to buy more and thought I was going crazy. A $3 increase is excessive by any measure. I understand commodity aggravations and inflationary pressures, but to not find another way to fund growth than to pull it out of the consumers pockets, is upsetting. Especially as consumers purchase a club membership specifically for exclusive offerings. What sucks even more is that I can't go to another brand because this matches my dietary needs and the chocolate flavor is SOO much better than anything out there. Nonetheless, if your budget allows, I highly recommend this item.

My morning staple to start my day off with 30g of Protein before I get my day started. It's also great added to my morning coffee or as a sweet treat in the evening. Ready to drink in 11.5 oz bottles, it is also great on the go...no mixing required!

This is has to be one of, if not, the best protein shake on the market. The flavor is fantastic. I love that there's only 2 g of sugar and 30 g of protein. I have GERD and have tried sooo many shakes on the market. None are as tasty, efficient with nutrients and smooth on the palate. No chalkiness at allllll. This is a real win for me!

These were my favorite when they came out, they originally had strawberry as well that was delicious! Now only chocolate which I still purchase, but now they have a weird film on them and starting to get an aftertaste. With the price increase will be looking for something else.

I've been on Warfarin for over 2 years and need to manage my Vitamin K intake. Fairlife Protein drink was the only one I could find that didn't have any Vitamin K content but still met my other nutrition needs. It is sonewhat expensive but it tastes so good; I only wish they made this in strawberry!

This is by far the best protein shake out there. I personally feel like other brands taste fake or have a horrible aftertaste, but this brand tastes like the most amazing, smooth, rich, chocolate milk. This protein shake saved me during the first trimester of all 3 of my pregnancies. And now my kids love it too! A win for all!

These are by far my favorite protein shakes. I've been buying these for quite some time but can no longer justify the purchase now that they are $27 a case. That's a ridiculous price hike. Sam's you can do better. Please listen to your customers. Bring the price back down. Thank you!