I can honestly say this is the best shampoo I've ever tried. Most shampoos leave me with build up on my scalp and frizzy hair once it dries. Even just the first time I used this my hair felt so much softer and looked super shiny. I also love the scent it's fresh and clean while not being too intense.

[This review was collected as part of a promotion.] This product is great, smells nice, and last a long time. My only issue is that it is not silicone free. I think it is one of the best Pantene products. If they come out with a silicone free version I will definitely repurchase.

[This review was collected as part of a promotion.] Finally, a shampoo that doesn't turn my hair to straw. My hair is such a sponge, for better or worse, and typically shampoo will dry out my hair immediately. Paired with the "Ultimate Care Moisture + Repair + Shine Conditioner, I leave the shower with my hair feeling uncharacteristically silky.

[This review was collected as part of a promotion.] I usually have curly and dull hair. I was pleasantly surprised with my hair after trying Pantene Pro-V Ultimate Care shampoo and conditioner. My hair was soft and had flowy curls instead of dry frizzy curls. I didn’t even have to put hair products in after my shower.

[This review was collected as part of a promotion.] This shampoo helps my hair a lot to give it a glossy look. Unfortunately this shampoo did damage my color treated hair which is not what i wanted. After every use it seemed my color was fading. Overall though i would recommend if your hair is not color treated.

[This review was collected as part of a promotion.] Wow! This shampoo has really transformed my hair. The first time I used it my hair was so soft and silky. My kids were like Mom your hair is so soft. Who doesnt want to hear that. I love that it smells so clean. Definitely will use again and highly recommend.

[This review was collected as part of a promotion.] I receive this product after trying it once I was surprised and amazed . I couldn’t be happier . Finally a great product that works 100%. I use it everyday because I love the smell and the outcome is always perfect ! My family and friends notice how happy I have been and how I look amazing . Everyone is getting this product. I post on social media so everyone can be as happy as I am. Beautiful ! Thank you both products are the best it has so much volume . Awesome

[This review was collected as part of a promotion.] I absolutely love the Pantene Pro-V shampoo.Pantene is a very well known and trusted brand and this shampoo is another amazing product by Pantene.This shampoo smells divine.It lathers up really well and leaves your hair soft,silky,and super smooth.A little goes a long way.I love that it only takes a very small amount of the Pantene Pro-V to wash my hair.I have long hair so this is a major plus to me.The bottle itself comes in a huge 38.2 ounce bottle,and for easy use the bottle has a pump.

[This review was collected as part of a promotion.] The Pantene pro v ultimate care has 3 benefits in one moisture, repair and shine. This products is great for damaging hair with split ends. Pantene Pro V ultimate care has a deep nourishment for hydration that has a rich lather of nutrients that had my hair feeling so clean.

[This review was collected as part of a promotion.] My daughter loves new hair products more than I do. With hair down to our butts, I'm often looking for products to help maintain or repair it. Paired this with the conditioner and she currently loves how her hair looks and feels. We try to only wash 2-3x weekly, so we are hoping after using it for even longer we see even more results. She loves the smell and probably uses more than needed (doesn't quite get the less is more concept yet), but so far we are both seeing and enjoying the results.