this is my go-to at the store for fabric softener. it smells amazing and it leaves your clothes and fabrics nice and soft. it's one of the brands that aren't too expensive and it does the same thing as a downy softener would do. i've been using this for years and it's never failed me!

[This review was collected as part of a promotion.] I am always excited to try Henkel's Snuggles range of detergents. The new Snuggles detergent in Blue Sparkle fragrance was intriguing. At first whiff, the smell is novel with lots of vanilla notes all over the scent spectrum. Instructions for a wash were well detailed. I ran a quick, mixed load using a hot-cold water cycle combination. One capful of the detergent generates good quantity of lather and I was surprised at the fragrance through the entire cycle. The fragrance lingers in a warm hug to the clothes as you dry them. I recommend it!

The Blue Sparkle is my favorite scented softener by Snuggle. It's not too over powering and will let any scent you wear shine thru. It's great at softening laundry and gentle on fabric. It will last on towels for days and I love this about this affordable fabric softener. The Ultra is a little more scented than the basic and is great paired with the dryer sheets.

[This review was collected as part of a promotion.] I really do not like when products have scent names that are not a scent. Blue sparkel, what is that smell? while it wasn't a bad scent I would not typically buy this as I want my clothes to smell like something I know. overall the product did clean my clothes and left them soft.

[This review was collected as part of a promotion.] Snuggle blue sparkle fabric softener its just what you need to get long lasting freshness and softness in your laundry. You feel delighted when you take the clothes out of the washer and dryer and automatically smell the perfect scent! It is gentle on clothes and offers an excellent value!

[This review was collected as part of a promotion.] Snuggle is a brand you know you can trust and it always has an unmistakeable pleasant scent. I like the softness this product provides and the blue sparkle scent is equally clean, warm and soft. It's not too strong, not too light. I like using it mostly on my sheets and towels as a nice finishing touch.

[This review was collected as part of a promotion.] This product has a great strong scent that Snuggle is known for! This strong scent lasts in the wash and after washing. I like to use this especially on my bedding for soft sheets that smell great for days after washing.

[This review was collected as part of a promotion.] Upon opening the Snuggle Blue Sparkle fabric conditioner, I was blown away by the invigorating smell. I'm an avid user of Snuggle products and this is by far my favorite as it leaves my clothes smelling fabulous and feeling super soft. I will continue to purchase this fabric softener for years to come!

[This review was collected as part of a promotion.] I absolutely love this fabric conditioner! The aroma of the Snuggle blue sparkle is very fresh. The fact that it claims long lasting softness and holds its scent is a plus for me. My laundry actually feels softer and now he scent and freshness holds!!!

Ahhh the smell of Snuggle. When I was younger and started buying my own laundry supplies, I of course, had to buy the fabric softener with the cute, snuggly bear on it! I remember the commercials of him landing in a basket of folded towels and being oh, so cute! Snuggle Blue Sparkle smells so, so good- it smells clean & fresh. It makes clothes so soft, and blankets, you definitely just want to snuggle up with them! Over the years I have tried other brands if there was a sale I couldn't pass up, or if I was at someone's house, but either the smells were too strong, or they just weren't as soft. I will forever be a Snuggle girl!