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Customer reviews for Snuggle Liquid Fabric Softener, Blue Sparkle (168 fl. oz., 210 loads) for
Snuggle Liquid Fabric Softener, Blue Sparkle (168 fl. oz., 210 loads)
4.8 out of 5 stars
stars
4,856 ratings2,214 reviews
  1. 5 stars85% (4,134)
  2. 4 stars10% (496)
  3. 3 stars3% (122)
  4. 2 stars0% (23)
  5. 1 star2% (81)

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Showing 1-10 of 2,214 reviews
Oct 8, 2026
Reviewer name: BrittanyB
5 out of 5 stars
5 out of 5 stars review

Best scent ever

This scent is so great I had to have it everywhere and now I even started pouring a splash under my garbage bags and it made such a difference in my home and attitude towards laundry!

Review from influenster.com
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Mar 9, 2026
Reviewer name: MariamM
5 out of 5 stars
5 out of 5 stars review

Leaves clothes soft, fresh, and smelling great aft

I really like using this fabric softener because it leaves my clothes very soft and smelling fresh for a long time. The scent is clean and pleasant without being too strong. It also helps reduce static and keeps fabrics feeling smooth after washing. A little goes a long way, so the bottle lasts a good amount of time.

Review from influenster.com
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Jun 9, 2026
Reviewer name: KimB
5 out of 5 stars
5 out of 5 stars review

If you want your clothes soft and smell good this is my go to!

Snuggle brand is AMAZING but the actual blue sparkle softener is the best. The smell is so fresh and clean. I use this on my clothes and i notice it doesnt leave behind any residue or have issues drying. We dont have any reactions on our skin either, i know some softeners ive used in the past had my sons skin break out. Its also so cute, but i get the big package cause we use it so much.

Review from influenster.com
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Mar 11, 2026
Reviewer name: MadisonL
5 out of 5 stars
5 out of 5 stars review

Have to love the snuggle brand

I love the snuggle brand! The appearance alone pulls you in because deep down everyone loves a snuggle and seeing a bear just makes you wonder. I love the packaging design, I love it even more since it actually works! Use this on our daily clothes and everything comes out smelling so good!

Review from influenster.com
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Jul 4, 2026
Reviewer name: StephanieD
5 out of 5 stars
5 out of 5 stars review

Fabric softener

I love my snuggly, soft ultra fabric cleaner. The smell is so good. It actually makes room smell really good. You don't have to just use it on laundry who could use it with other household items?

Review from influenster.com
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Nov 17, 2021
Reviewer name: Glenn
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Like This Softener

Does exactly what it is supposed to. Does not leave a nasty build up on dispenser like that 'other' major brand does.

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May 31, 2021
Reviewer name: Stormy1
3 out of 5 stars
3 out of 5 stars review

Verified Purchase

Just not like it once was

Just not like it once was - the scent is not there, after you add your cloths to the dryer its like you did not even have a softener. So sad and so dissapointing.

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May 11, 2019
Reviewer name: Happywife4127
3 out of 5 stars
3 out of 5 stars review

Not as strong

I absolutely love Snuggle fabric softener! I was a Tide & Downey snob for years. I recently switched to All & Snuggle due to price. I have always bought the regular size bottle from stores and it always has a stronger scent than the large one I bought from Sams, the color is lighter from Sam's too. Maybe I got a bad batch. All in all it's still a great deal.

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Mar 21, 2021
Reviewer name: Cynthia Richey
3 out of 5 stars
3 out of 5 stars review

Verified Purchase

I’m just not as pleased with it anymore.

Just not as pleased with snuggle anymore. It thickens in the container in the washer and never empties completely. Our temps are fine. We do have a Maytag set. Downy does not give this issue. We have to add lots of hot water to get it to soften back down.

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reply from Snuggle Team

We're sorry to hear that you are unhappy with our product. We take pride in our product and would like to have an opportunity to correct this for you. Please send us an e-mail at dial.consumeraffairs@henkel.com so we can provide personal assistance.

May 18, 2026
Reviewer name: MimiN
3 out of 5 stars
3 out of 5 stars review

Overall, I think Snuggle Blue Sparkle is a great fabric softener if you enjoy long-lasting fresh laundry scents and soft clothes.

The scent is fresh, clean, and long lasting without being to overpowering. It leaves clothes, towels, and bedding feeling very soft and comfortable after every wash.

Review from influenster.com
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reply from Team Clean Adviser

We are sorry to hear that the scent of Snuggle SuperFresh Morning Breeze Liquid Fabric Softener felt too strong and that you did not notice the level of softness you expected. We understand how disappointing it can be when a product does not add the benefit you were hoping for. Your feedback is important to us. Please contact our Team Clean experts at consumeraffairsNA@henkel.com so we can learn more and assist you further.