[This review was collected as part of a promotion.] Has a very appealing sent to it and definitely lives up to advertising that softness will last longer! Price is similar to others I've used but the quality is better than most. I would highly recommend this product to anyone who considers softness an important quality for their clothing.

[This review was collected as part of a promotion.] So far the snuggle blue sparkle smells great and its a good size bottle for the value. It also says for both standard and he washers thats a plus also says 150 loads and long lasting softness this is first time trying it so I hope it lives up to all the claims and smells fresh all day. The bear in pictures makes me believe all statements are true.

[This review was collected as part of a promotion.] I haven't used a liquid fabric softener in years. Instead, I've been using wool dryer balls. After trying Snuggle Blue Sparkle, I can see how much I've missed the added scent burst. And used in conjunction with my dryer balls, my clothes did seem to come out even softer. So, I think I will continue using this... I really like how my clothes smell and feel.

[This review was collected as part of a promotion.] I just finished a load of laundry using this fabric softener and I really liked it! It left a nice fresh scent on my clothing. My clothes also feel softer and I noticed there was not much static on them. I will definitely be purchasing this product again!

[This review was collected as part of a promotion.] I was surprised that this size bottle is enough to complete 150 loads because it's about the same size as my typical brand which only completes 80 loads. A little goes a long way and this laundry detergent smells great. My clothes came out very clean,fresh smelling, and soft.

[This review was collected as part of a promotion.] I already like snuggle fabric softener products, but this one smells great and works even better. My laundry was soft after washing with the Blue Sparkle fabric conditioner and everything smelled good. I would definitely buy this product again for my laundry needs.

[This review was collected as part of a promotion.] I loved the snuggle blue sparkle fabric softener the smell of it was incredibly awesome. It had my whole house smelling great while my clothes were drying, I also put some in a spray bottle to spray on my furniture and that was the topping on the cake. I will definitely buy this product again and also let others know about this as well.

[This review was collected as part of a promotion.] I love the scent that stays with this fabric softener. It's not overwhelming and lingers after the wash. We use this on our towels and it does make a difference in their texture coming out of the wash.

[This review was collected as part of a promotion.] The snuggle fabric conditioner in the blue sparkle scent made my clothes feel super soft after just using about half a cap full! This is a huge bottle of snuggle, so it's nice to know that a little bit goes a long way and the scent boosters inside make your clothes smell amazing.

[This review was collected as part of a promotion.] Snuggle blue sparkle has been a favorite for years. The scent of the blue sparkle leaves my clothes smelling great for days to come. Clothes and linens some out soft. I love using this with air dry clothes. The smell fills the house and smells so good.