[This review was collected as part of a promotion.] This was my first time using fabric softener. Snuggle Blue Sparkle smells great, not over-powering. It didn't stain my white towels. Towels felt nice and soft afterwards, didn't even need a dryer sheet.

[This review was collected as part of a promotion.] Snuggle blue sparkle gives off a great scent. The liquid is very thin which could be good for filtering out of the washing machine but it makes me wonder how long the scent will last. The larger bottle that I purchased is heavy to hold up for long.

I really like your new commercial, with the couple kissing and hugging each other. " sometimes you just need a little snuggle." I highly recommend continuing to use these loving and cozy commercials. I think people need positivity, family, and security these days.

[This review was collected as part of a promotion.] I purchased the Snuggle Product with the intention of using this with my current detergent. The smell is refreshing and clean smelling. I plan on using this daily. These opinions are my own and I was rewarded the product in exchange for my honest review.

[This review was collected as part of a promotion.] My first impression of Suggle Blue Sparkle Fabric Conditioner was that it has a clean and refreshing scent upon opening the container. I am very pleased with how soft my first load of laundry turned out, so I am going to start a load of our favorite hand crochet blankets my mother made. So far it seems to be a pretty outstanding product, but I will have to wait to find out how long the freshness stays.

[This review was collected as part of a promotion.] I was surprised that this size bottle is enough to complete 150 loads because it's about the same size as my typical brand which only completes 80 loads. A little goes a long way and this laundry detergent smells great. My clothes came out very clean,fresh smelling, and soft.

[This review was collected as part of a promotion.] Snuggle blue sparkle smells so good even when you open the bottle. It smells so refreshing! The clothes are super soft and have a lasting freshness! Everyone in the family have commented on how amazing the smell is. It even makes the drawer smell good. I highly recommend this product!

[This review was collected as part of a promotion.] This product has a very nice fresh scent. Upon pouring it has a light blue cloudy look and watery texture. It makes the clothes soft. I didn't notice any extended nice smell after the clothes are stored but still smells nice for a few days after washing.

[This review was collected as part of a promotion.] First of all, I love the value-sized container 120 ounces, good for 150 loads - that is hard to beat! I really like the scent of this Snuggle Blue Sparkle fabric conditioner. Some brands of fabric conditioner smell overwhelming, or they smell like something that clothing shouldn't smell like. But Snuggle Blue Sparkle is just right... I would say it smells like fresh clean laundry on a beautiful clear day! I can honestly say I noticed a difference in the softness of my sheets and my towels and my clothing when I use Snuggle Blue Sparkle fabric conditioner.

[This review was collected as part of a promotion.] I recently purchased Snuggle Blue Sparkle 130 oz liquid fabric softener to use during my normal clothes washing. Immediately when I opened the cap I was pleasantly greeted with a fresh and floral aroma. It was just the right amount of scent out of the bottle. I washed a load of my towels and again enjoyed the scent on the wet clothes. There was a freshness to them. After I dried them, not only were the towels noticeably softer but I could still smell a faint floral scent. The only complaint was that the handle of the bottle is too thin to the grip. I would purchase this again and plan to use it with every load.