This product is good because you only need to mix it with water. I enjoy a heaping tablespoonful in my coffee. Their formula has changed slightly. It says "new and improved" but I disagree with "improved". It took me a few servings to get used to the new flavor which just seems to be cheaper probably for them to make. That's why I dropped a star.

Ah, Swiss Miss, the undisputed champion of "I’m too lazy to make real hot chocolate." This 76.5 oz behemoth ensures I’ll never run out—because why settle for a reasonable amount when I can have a lifetime supply of instant nostalgia? The flavor? Like a warm hug from your childhood, assuming your childhood involved chugging vaguely chocolate-flavored sugar water. Is it gourmet? Absolutely not. Does it slap on a cold day when my willpower is at an all-time low? You bet. Just add hot water (or, if you have even an ounce of self-respect, milk), stir until most of the powder dissolves, and enjoy the inevitable clumps of cocoa dust that refuse to assimilate. The canister also doubles as an emergency drum for impromptu kitchen concerts. Five stars because I’m too deep in this addiction to stop now.

I have a house full of hot chocolate lovers. This comes in handy instead of using those small packages.

i order this for the Christmas season, the reviews say its not as good as the original, i beg to differ, this is as good as always, the only complaint i have, is there is no scoop in the can, i would recommend to anyone that loves chocolate

A good price at Sam’s and I love the size of this Swiss Miss. You don’t have to rip open packages of this, just lift the lid and place how much you want in your mug and close. The amount in their packages is not enough for a large mug & you have to open a few. Love this on my counter next to my Kuerig. Once in a while when I’m making coffee I put a spoonful in my cup & stir.

Finally after a couple of years the large container is Back! I love the creamy hot chocolate ( of course if you make this with milk and not water).

Excellent hot chocolate. Wife has it every morning. Only regret is Sams has not stocked it in their stores. Have to order it online.

I love that they offer hot chocolate in this size, that way I can add a little more than I'm supposed to! ;) The shipping is super fast as well.

My children love this hot chocolate mix. Buying it in a larger container is cheaper than buying the small box with just a few pouches at your grocery store.

This is my favorite hot cocoa mix, but I prefer it loose in a canister as opposed to the packets, and the loose cocoa canister isn't sold at my Sam's Club right now, so I was thrilled to find it was carried online at Sam's, and ordered it. Even better, I got 10 Swagbucks for each dollar spent on Sam's online at that time which was also sweet! It pays to be a Plus member!