Tastes fine, but optimum nutrition, pure protein, and one other which I can't name at the moment taste much better. I prefer a nutrition profile which lists Hydrolyzed whey and whey concentrate. It seems whey protein his scarce and expensive these days. Hydrolyzed whey isolate iis easily digested, and whey concentrate stays with you longer. Those of us who are lactose intolerant must take Lactaid or similar with these milk protein. The product is thinner, too. But it will do in a pinch

The taste is good over some ice. It tastes like vanilla ice cream to me. I usually add some coffee in and I'm good to go or add your favorite fruit and blend. Either way it's good alone. You can't beat this for 30 grams of protein plus it's delicious. It can also be used as a snack if you're cutting back on calories, carbs, or snacks. Buy it.

I chose this brand because of the high fiber contain and low carbs. I like the taste. I mean any vanilla protein is going to have a slight after taste but I prefer vanilla to chocolate which naturally has caffeine and I'm sensitive to it. I can drink this for dinner and not have an issue going to sleep. Add it to the blender with frozen fruit and a handful of raw almonds for breakfast and I'm good for 3 and a half to 4 hours. I love it!

Best 30g of protein shake I've tried to so far. Tastes like vanilla shake. Even though sugar is only 1g, it's still tastes sweet. It gives me enough energy for at least 4 hrs without feeling hungry. I replaced my coffee creamer with this shake %26 it goes well with coffee.

I used to love this shake to replace my late meals while still maintaining a low carb and low sugar intake; then I discovered the jacked prices could be avoided by purchasing the equate version which taste the same and is made by the same company just packaged for equate. Save yourself some $$ buy equate

I absolutely Love this protein shake! The vanilla is my favorite, whether I drink it alone or add fruit or different flavors like cinnamon and nutmeg! It's just Delicious! I sometimes use it as a meal replacement when I have a busy day, it works great for that as well. You can't beat the price! I buy one or two cases a month! A

I have tried all types of protein. We are not getting the AMOUNT DAILY, of protein our bodies need to function properly. This product has a great taste. 30G Protein per unit. Makes a terrific Smoothie, too. Quick and Easy . My health and endurance has changed since using this daily. I am 78 years young…and it's made a difference .

I've tried many different protein shakes %26 these are by far the best! They don't have that gritty, powdery texture at all! I put it in the freezer for about 20 minutes before drinking it, to make it slushy %26 it tastes just like a vanilla milkshake!

Do you like a clean smooth protein shake that well… doesn't take like protein this is the one 30g of protein and many other vitamins to help you get going through the day. I'd definitely recommend you try these protein shakes! There's not for just drinking they're for a purpose. I love how convenient and just easy it is to drink these while at work or at home after a workout would definitely recommend!

Love this protein shake! No after taste and perfect vanilla for me. I use it as my creamer to get in more protein every morning. Maybe it's in my head lol.. but I feel a surge of energy when I drink this shake! Mid day blahs at work.. oh yes!! Instead of chocolate I grab a. Chocolate shake. Yummy too!