I already wrote a review, see above and below. You also ask what influences my purchase - you need to add TASTE

Hellmans mayonnaise is the only mayo I will use. It taste good and spreads nicely without having to use to much.

This is by far the best mayonnaise I have ever tasted. I have tried a few other brands but none match the taste, texture and creaminess of this mayo.

Amazing how many different mayonnaise options there are now but I'm just a class a girl who enjoys plain Hellmann's mayonnaise

There's nothing natural about using soybean oil, or any other seed oil for that matter. Not healthy and loaded with estrogen..

Hellman's is by far the best mayo..I wouldn't use any other brand! It's not as rugged as other mayonnaise taste! I love this rich smooth flavor!

This is the only type of Mayo I can / will eat, even if it's mixed in with something. The other brands and types just don't compare!

Only mayonnaise I will buy..the absolute best! Other mayos just don't hit the same at all. Can't touch this.

This is, in my opinion, the best tasting mayonnaise. It's great to put on chicken with parm to bake, cold salads, sandwiches etc

Very tasty product. I use this in chicken salads,tuna salads, and pasta salads. Great value. No improvement needed at this time.