[This review was collected as part of a promotion.] I've been a Kirkland (Costco) user for years. Last month I purchased the Quilted Northern Ultra Soft & Strong and I am hooked. It very soft and strong, just as described. It also works well cleaning up around the house. Multi purpose usage is the best and I am now a Quilted Northern user for good!!

I have been using Northern Toilet Paper exclusively for years. I am extremely disappointed in the quality of the new product. It is not as soft and is not the luxury product that it used to be. Your new product is causing me to try the products made by your competitors.

mega rolls suck. suck suck. too big for small toilettes spaces and traditional holders

I have bought this for 10 years and now the new formula or design is horrible.

I brought some this week and don't like it and I will not get it again

Near the end of the roll it is all raggy and jumbled up. Un able to use

Should be called rough not soft, weak not strong!!

This stuff is horrible. It's scratchy and rough. I hated using it!

A product is poorly designed for political goals..

What's changed?? Used to be very satisfied with your product. Very disappointed now.