48 hrs is a huge exaggeration. It barley lasts half a day for me and the aroma lasts less than that. I have to apply twice a day. The old formula lasted at least a day and the smell always longer than a day. This stuff is garbage and that's exactly where it is going.

Bought the Axe phoenix a while back so I would have it when I ran out of the one I had. I used the new one and about ripped the skin off my arm and it stinks and so so do I after a half day. It is nothing like it was not soft and I will find another brand that works. Why can't companies leave things alone that work?

I used to love Axe Phoenix until I tried the new formula. I sit at a desk for work, and after using the new formula, I noticed it stopped working within only a few hours. This no longer serves the purpose of deodorant, so I'm looking for a new brand. I'm currently trying all of the Old Spice products until I find one that has a similar scent as Phoenix (which I do like). Sorry Axe, you just lost a customer until changes are made.

I've been using Axe Phoenix for as long as I can remember. I'm not even sure what brand I used prior to this because it's been so long. I used to be able to put on this product once in the morning and I'd be good for the entire day. I'd go work 8-12 hours then hit the gym after work and not have to re-apply. This new formula has me smelling before I even do any physical activity. It literally lasts 2-3 hours tops. Hopefully AXE corrects their huge mistake soon. I can guarantee the only good reviews are from the previous product. The old version gets a 5/5 from me but this new formula is a 0.

After a decade of use I had to switch to a new product. The "new formula" is horrible and does not work. I purchased the new one without realizing it and after a while started to notice that I'd stink half-way through my strenuous day sitting at a desk. It took a week before I realized what had changed, the new formula smelled great putting on but didn't work. Threw what I had in the trash and switched products, problem went away.

I have used Axe Deodorant for over 15 years, and I have loved the product, as I never worried about B.O. I would come home from work at the end of the day, and my pits would be the best smelling part of me. Since they have changed the formula, I don't even make it four hours at work before I notice I am starting to smell when I lift my arms. If the I am unable to purchase the old formula, I am going to have to find something new. Please bring back a deodorant that works.

This deodorant is one of my favorite axe scents, I prefer mens over womens anyway, I feel like they smell better and stronger and last longer. Super effective! If youre a woman who actually works, youll probably agree that the deodorant marketed for us doesnt do anything compare to mens!

My husband is from Phoenix az so he had to try it and he was not disappointed

I brought this product and I'm happy with it and I would recommend this product

Phoenix rosemary and mint deodorant is horrible. Please bring back the original!!