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Customer reviews for AXE Deodorant Sticks, Phoenix or Black (2.7 oz., 4 pk.) for
AXE Deodorant Sticks, Phoenix or Black (2.7 oz., 4 pk.)
4.1 out of 5 stars
stars416 ratings416 reviews
  1. 5 stars61% (253)
  2. 4 stars18% (75)
  3. 3 stars6% (27)
  4. 2 stars3% (12)
  5. 1 star12% (49)
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Showing 31-40 of 416 reviews
Oct 17, 2016
Pharm
5 out of 5 stars review

The oder is long lasting great product.

[This review was collected as part of a promotion.] It is a great deodorant long lasting smells great it don't mess your shirt up.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Dec 10, 2021
bummer
1 out of 5 stars review

new formula not great

used Phoenix for years and was great. This new clear formula doesn't hold up - i'll be looking for a different product now

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Sep 2, 2016
Turnaround
1 out of 5 stars review

Joke

Works for about the first five to six hours and then it's a must reapply the rest of the day kind of a joke

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Apr 24, 2023
HAL9k
1 out of 5 stars review

The new version is not great, why the change???

I've used Phoenix for years, it worked and the scent was great. If it's not broken don't fix it!!! Now I have to find something new.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Jun 23, 2021
LatashaP61331684
5 out of 5 stars review

Love how it smell and keeps hi...

[This review was collected as part of a promotion.] Love how it smell and keeps him fresh all day and that he feels manly

Review from Sampler
Helpful?72DTPBQG0D5T40980023176
Aug 21, 2016
Sapphirewolf
4 out of 5 stars review

Axe Phoenix

[This review was collected as part of a promotion.] I got this bout two months ago great smell it didn't last always as long as I wanted but it works great.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Jul 8, 2020
greeninsomniac
1 out of 5 stars review

New Formula is Awful

I have used Axe antiperspirants for over 10-15 years now and this new 48 hour formula is awful. The scent is overpowering and it feels greasy on the skin. It's only been a few days but it's so bad I won't be using Axe products anymore. Truly disappointed.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Aug 16, 2021
schmoebucket
1 out of 5 stars review

Bring back the old formula

I have used Axe Deodorant for over 15 years, and I have loved the product, as I never worried about B.O. I would come home from work at the end of the day, and my pits would be the best smelling part of me. Since they have changed the formula, I don't even make it four hours at work before I notice I am starting to smell when I lift my arms. If the I am unable to purchase the old formula, I am going to have to find something new. Please bring back a deodorant that works.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Oct 27, 2022
jtk178
1 out of 5 stars review

New formula does not work.

I used to love Axe Phoenix until I tried the new formula. I sit at a desk for work, and after using the new formula, I noticed it stopped working within only a few hours. This no longer serves the purpose of deodorant, so I'm looking for a new brand. I'm currently trying all of the Old Spice products until I find one that has a similar scent as Phoenix (which I do like). Sorry Axe, you just lost a customer until changes are made.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Feb 13, 2021
JJ26
1 out of 5 stars review

What have you done?

What have you done AXE? Or rather what have you done Unilever? It seems that 2020 and now 2021 are the years of the ''reformulations''. You guys have managed to ruin all of your products such as Dove, Degree, Vaseline, and now AXE. Now I know that you won't probably care about my review or comments nor will you share it with the marketing team. But I feel like what I am seeing should be said. Us consumers have been using your products for way too long to not notice about these atrocious changes. Let's start off with the aluminum free deodorant. It now claims to be ''Hi-Definiton" scented and that it lasts for hours. Well this new deodorant quite frankly is a joke. The scent is actually weaker then the previous formulation a lot weaker. After the 2 hour mark it has completely dissipated thus no trace is found like if you had wore nothing at all. It goes on very very sticky and dry as the previous formula went on wet. The feel of the deodorant is like some cheap plastic and very rough on the skin. A few hours in after applying with absolutely no physical activity I stink more than if I had applied no deodorant at all. This is ridiculous. The Old formulation had none of these issues why mess with a perfect thing? Now on to the body spray which also claims to be ''Hi-Definition" scented. On initial application yes this new formula smells a lot more potent than the previous formulation but that's where it ends. After it settles down the scent dissipates just like the deodorant and it leaves a nasty chemical like after smell. It could be caused by the zinc now used in this new formulation. It gave me a headache. The old formula smelled good and lasted a good 1-2 hours on my skin and 24+ hours on my clothes. And lastly the body wash. What I can give this new body wash is props on how it moisturizes very well thanks to the new plant-based moisturizers because the old formula would dry my skin out. But the new body washes have a very very faint scent of what it used to be and the scent fades off while in the shower! Even way before you step out and towel off. The previous formula lasted a few hours on my skin and a few days on my wash cloth. I don't know if you are doing this for profit or to make a few more pennies, But it is sad and very disrespectful to the fan base you have had for decades. Axe you used to make great commercials and ads that were mind blowing and very unique. You had such great scents such as Gold Temptation, Peace and Instinct. And now you barely have anything going for you and on top of that you have degraded the quality of your products. I hear that Old Spice is doing very well and that their products are top notch too. Proctor & Gamble also takes consumer recommendations and suggestions and sends them to their marketing team. You guys don't do that. So if you ever return to your former glory and offer quality products again, Then maybe just maybe I'll return to you but for now I will be going with Old Spice. Sayonara!

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176