What have you done AXE? Or rather what have you done Unilever?
It seems that 2020 and now 2021 are the years of the ''reformulations''.
You guys have managed to ruin all of your products such as Dove,
Degree, Vaseline, and now AXE. Now I know that you won't probably
care about my review or comments nor will you share it with the marketing team.
But I feel like what I am seeing should be said. Us consumers have been using
your products for way too long to not notice about these atrocious changes.
Let's start off with the aluminum free deodorant. It now claims to be ''Hi-Definiton"
scented and that it lasts for hours. Well this new deodorant quite frankly is a joke.
The scent is actually weaker then the previous formulation a lot weaker. After the
2 hour mark it has completely dissipated thus no trace is found like if you had wore
nothing at all. It goes on very very sticky and dry as the previous formula went
on wet. The feel of the deodorant is like some cheap plastic and very rough on the
skin. A few hours in after applying with absolutely no physical activity I stink
more than if I had applied no deodorant at all. This is ridiculous. The Old
formulation had none of these issues why mess with a perfect thing?
Now on to the body spray which also claims to be ''Hi-Definition" scented.
On initial application yes this new formula smells a lot more
potent than the previous formulation but that's where it ends.
After it settles down the scent dissipates just like the deodorant
and it leaves a nasty chemical like after smell. It could be caused
by the zinc now used in this new formulation. It gave me a headache.
The old formula smelled good and lasted a good 1-2 hours on my skin and 24+
hours on my clothes.
And lastly the body wash. What I can give this new body wash is props on
how it moisturizes very well thanks to the new plant-based moisturizers
because the old formula would dry my skin out. But the new body washes
have a very very faint scent of what it used to be and the scent fades off
while in the shower! Even way before you step out and towel off. The previous
formula lasted a few hours on my skin and a few days on my wash cloth.
I don't know if you are doing this for profit or to make a few more pennies,
But it is sad and very disrespectful to the fan base you have had for decades.
Axe you used to make great commercials and ads that were mind blowing
and very unique. You had such great scents such as Gold Temptation, Peace and Instinct.
And now you barely have anything going for you and on
top of that you have degraded the quality of your products. I hear that
Old Spice is doing very well and that their products are top notch too.
Proctor & Gamble also takes consumer recommendations and suggestions
and sends them to their marketing team. You guys don't do that.
So if you ever return to your former glory and offer quality products
again, Then maybe just maybe I'll return to you but for now I will be going with
Old Spice. Sayonara!