Very good deodorant very effective and takes out any smell under your armpits very durable almost practically impossible to break. The texture is very nice and smooth. It's very comfortable to have after you rubbed it onto your skin does not irritate your skin at all.

This is also an incredible deodorant smells incredibly fresh and very pure. The appearance of the bottle is very slim and nice. I wear it almost every day. It always lasts 12 to 24 hours and I always smell good and I always get compliments for it.

This is my boyfriend's favorite texture it is totally perfect because his very perfect container is not liquid 👌 is a very good alternative to combine spectacular days and nights with his exquisite fragrance that is very durable

Cover well and scent is ok strong and manly, fresh. Heavy activities outside is ok too, first use it dry and not smooth but after couple days later is softer and easy to roll, Axe Phoenix Deodorant is not fully dry under arm, feel little wet and sticky. But not bad for scent

I have been using Axe Phoenix deodorant for 15 years and always enjoyed the scent. Whatever rework was done with the scent is now horrendous. Somehow it smells like an old gym sock. I went to several stores and picked up a few sticks thinking maybe it was a fluke. It is not. Please bring back the scent we all know and love.

I've used axe Phoenix deodorant for 15+ years, this new formula does not work! Smells ok for 3 hours then starts to fail. After 6 hours it like I didn't even shower. It use to work very well for 24-48 hours very well and strong. This new formula is straight TRASH! Now I'm researching what their old formula was so I can find a replacement. I can never wear this again. If anyone has a case of the old sticks hmu

I've been using this product since it came out, and it has been great until now! Like the other poor reviews, I also agree this new clear formula can barely make it a few hours before it starts to fail. How something so good could be turned into total CRAP....very poor decision making on Axes part, I'll be buying something else from now on!

Zero Stars - New scent is so bad it makes me feel sick... My normal sweaty armpits smell better with nothing than after applying this product... I hate to be wasteful, but it is so bad that I'm considering throwing it away because it is intolerable... The old product was A+... There is no way you're saving enough money on whatever motivated this change that will make up for the customers you are losing with a terrible product... Until you change back to the previous scent/formula you've lost another customer...

After using Axe Phoenix since it was first introduced, I recently began using the new and improved deodorant. Old formula provided all day protection, new formula lasts maybe 5 hours before body odor returns. Axe was my favorite deodorant but now i will be evaluating other competitors that actually provide the protection expected from a deodorant. Unilever, bring back the old formula. It was far superior.

I'm disappointed with the change in formula with you phoenix line. It use to smell so good but now it's weak and different. Please please will you chancenit back. This was the only band I would use. Unfortunately if it remains this way then I will no longer be using your product. And from what I'm reading, it seems like many people feel the same way. Axe, will you be going back to your original formula?