Very good deodorant very effective and takes out any smell under your armpits very durable almost practically impossible to break. The texture is very nice and smooth. It's very comfortable to have after you rubbed it onto your skin does not irritate your skin at all.

This is my boyfriend's favorite texture it is totally perfect because his very perfect container is not liquid 👌 is a very good alternative to combine spectacular days and nights with his exquisite fragrance that is very durable

This is also an incredible deodorant smells incredibly fresh and very pure. The appearance of the bottle is very slim and nice. I wear it almost every day. It always lasts 12 to 24 hours and I always smell good and I always get compliments for it.

I've been turned off of the Axe brand since middle school, always gives me flashbacks of the locker room. I picked this up as I've been having a rough time finding a new deodorant as mine usual (Old Spice) has not been effective. This worked as I made it through the day not smelling (it DOES NOT last 48 hours though) but the scent is just too chemically and I don't other people would find it appealing.

Have used this product for years. Now the new "formula" fails to protect. Odor starts within hours. Have to wash and re-apply. Nothing about this makes me want to use it any longer. Have tried the Apollo, and Phoenix. Same fail for both. Previous formula was great. Bad move Axe.

After using Axe Phoenix since it was first introduced, I recently began using the new and improved deodorant. Old formula provided all day protection, new formula lasts maybe 5 hours before body odor returns. Axe was my favorite deodorant but now i will be evaluating other competitors that actually provide the protection expected from a deodorant. Unilever, bring back the old formula. It was far superior.

Zero Stars - New scent is so bad it makes me feel sick... My normal sweaty armpits smell better with nothing than after applying this product... I hate to be wasteful, but it is so bad that I'm considering throwing it away because it is intolerable... The old product was A+... There is no way you're saving enough money on whatever motivated this change that will make up for the customers you are losing with a terrible product... Until you change back to the previous scent/formula you've lost another customer...

I have been using axe for over 20 years. Never had a problem. New formula may as well smell like bad body odor out of thw box, because you stink within an hour anyway. Feels sticky when you apply and doesnt wash off easy. Sad to say but i will no longer be buying axe products. Looks like a lot of others feel the same way.

I have been using Axe Phoenix deodorant for 15 years and always enjoyed the scent. Whatever rework was done with the scent is now horrendous. Somehow it smells like an old gym sock. I went to several stores and picked up a few sticks thinking maybe it was a fluke. It is not. Please bring back the scent we all know and love.

I've been using this product since it came out, and it has been great until now! Like the other poor reviews, I also agree this new clear formula can barely make it a few hours before it starts to fail. How something so good could be turned into total CRAP....very poor decision making on Axes part, I'll be buying something else from now on!