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Customer reviews for AXE Deodorant Sticks, Phoenix or Black (2.7 oz., 4 pk.) for
AXE Deodorant Sticks, Phoenix or Black (2.7 oz., 4 pk.)
4.1 out of 5 stars
stars416 ratings416 reviews
  1. 5 stars61% (253)
  2. 4 stars18% (75)
  3. 3 stars6% (27)
  4. 2 stars3% (12)
  5. 1 star12% (49)
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Showing 11-20 of 416 reviews
May 25, 2022
RanchMan
1 out of 5 stars review

Feels good, works bad

I used to use this product and I thought it was amazingly great at keeping the smell at bay and feelin' good along with the nice scent. Then, something changed and now it imbarrassingly won't last. After my work day outside, even I can smell myself. It's very embarrassing.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Sep 12, 2021
JL Stover
1 out of 5 stars review

New formula does not work

I was a big fan of AXE Phoenix for years. I have very sensitive underarms and can only use certain deodorants. AXE Phoenix has always provide amazing protection, great smell and didn't irritate my skin. The new 48H scent, smells good and doesn't irritate me, but it does not protect well at all. I work at a desk most days and at the end of the work day, I notice it is not protecting me. Very disappointed. I have switched brands. Bring back the old Phoenix.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Jan 25, 2024
Evan7
1 out of 5 stars review

Another review against the new scent

I used to love using the Phoenix scent deodorant, and my girlfriend absolutely loved it too. The new scent for the Phoenix deodorant makes us legitimately recoil. It is unfortunate that my review will be just another drop of water in the bucket, as it is clearly a known issue when you look at the recent reviews. I hope in the future they can change it back, but until then I will be looking for other brands to buy from.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Jul 17, 2025
rylandm3_3778
3 out of 5 stars review

Works well, smells artificial

I've been turned off of the Axe brand since middle school, always gives me flashbacks of the locker room. I picked this up as I've been having a rough time finding a new deodorant as mine usual (Old Spice) has not been effective. This worked as I made it through the day not smelling (it DOES NOT last 48 hours though) but the scent is just too chemically and I don't other people would find it appealing.

Review from influenster.com
Helpful?72DTPBQG0D5T40980023176
Dec 23, 2021
TD73
1 out of 5 stars review

Terrible NEW FORMULA !!

I've been using this product since it came out, and it has been great until now! Like the other poor reviews, I also agree this new clear formula can barely make it a few hours before it starts to fail. How something so good could be turned into total CRAP....very poor decision making on Axes part, I'll be buying something else from now on!

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Jun 13, 2023
Anonymous
1 out of 5 stars review

New formula is horrible

I have been using axe for over 20 years. Never had a problem. New formula may as well smell like bad body odor out of thw box, because you stink within an hour anyway. Feels sticky when you apply and doesnt wash off easy. Sad to say but i will no longer be buying axe products. Looks like a lot of others feel the same way.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Feb 1, 2024
Dr Jay
1 out of 5 stars review

Lost another loyal customer

Zero Stars - New scent is so bad it makes me feel sick... My normal sweaty armpits smell better with nothing than after applying this product... I hate to be wasteful, but it is so bad that I'm considering throwing it away because it is intolerable... The old product was A+... There is no way you're saving enough money on whatever motivated this change that will make up for the customers you are losing with a terrible product... Until you change back to the previous scent/formula you've lost another customer...

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Jan 1, 2024
Kicknback
1 out of 5 stars review

Terrible

I have been using Axe Phoenix for about 20 years and the new scent is awful and it doesn't seem the formula works as long. At the rate you are loosing customers because of this change I hope you bring back the original formula and scent.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Mar 17, 2023
Chip
1 out of 5 stars review

New Phoenix scent crushed mint and rosemary

I have used the Phoenix anti-perspirant for years. It has been the only kind that works for me and doesn't give me a rash. The new crushed mint and rosemary scent makes me and my wife sick to our stomach. Is there anyway to buy the original scent?

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176
Dec 21, 2023
K_e_n
1 out of 5 stars review

New formula doesn't work so save your money.

If you want to stink by mid-day, then this new formula is for you. Been using for 10+ years but now I stink. Thanks Axe! I'll find something else to replace the six pack that I wasted my money on.

Review from theaxeeffect.com
Helpful?72DTPBQG0D5T40980023176