The scent is continues to have your baby smelling brand new lol. And it last forever even after the nasty baby barfs on baby. The soap is definitely great and if you accident gets in the eye, easy wash out and baby is good.

Smell amazing! Helped with my daughter have sensitive skin as a newborn! Worth the price and never had any problems with it! Definitely one of my go to products for our babies

I love this stuff . It's so gentle and it smells good. It's not expensive. I feel like you get a lot for a decent price.. I've always used it on my kids

This baby bath smells good and is gentle on my baby's skin. It gives great skin hydration and softness. I love the pump bottle it makes it much easier when giving baby a bath

I've been using Aveeno for years so it only made sense that I use it on my LO and it's the best. It has the mildest, cleanest scent that I love, Zero irritation for my LO.

I love Aveeno. I have used this for all of my kids because it works beautifully and keeps their skin calm,moisturized and clean. It's gentle, moisturizing and has soft pleasant scent.

This is the brand I like the most for my kid. It's very smooth and the scent is very good. I like that is gentle with her skin, and i really like the size. Big enough to not worry about running out of it for a long time.

I love the shampoo and baby wash in one, it saves a lot on money. Whether it's on the body or hair it always smells great and is very effective. The ingredients is great for both skin and hair.

My baby has extremely sensitive skin and he doesn't have any issues with this soap! We also love the smell!! It's an everyday staple in our house at this point!

We only use Aceeno products for our whole family, but it's especially important for our infant son. He was born premature and has always had sensitive skin, we only trust Aveeno because it gentle and natural. Great stuff!