Soap is gentle enough even for my newborn. Very light scent but still gentle enough to not cause any irritation. It suds up real nice making it less wasteful. It has no funny ingredients that will hurt your baby.

Using the Aveeno baby bath products and so far I'm pleased. Pleasant subtle scent and gentle on skin. I'm not a fan of harsh scents that dry out my baby's skin and this does the trick!

Tried a few other brands before trying this product. Baby's skin seems to to absolutely love this one, he los bath time now and his skin is never irritated.

Thickening and nourishing: The blend of rosemary, peppermint, and cucumber in this shampoo helps to thicken and nourish hair, making it ideal for people with thin or fine hair.

We used this product on our children when they were babies to bathe them every day. It was gentle and calming for their sensitive skin. I recommend this product to anyone with a baby. 

Smells so good. This soap is very gentle yet still make babies skin feel clean. I've been using Aveeno on my babies for years and have never had any issues.

Aveeno baby wash and shampoo has a great scent and left my daughter skin and hair looking and feeling healthy. It's very gentle on her skin which is important because her skin is sensitive.

Amazing smell. Have had trouble in the past with my child getting dried out skin after getting out of the shower But that is a thing of the past, since we have switched to this brand Would recommend.

All 3 of my kids have super sensitive skin. This Shampoo/Body Wash is the only product to not break out my kids. I buy the biggest pack through warehouse store.

Aveeno baby is a great line. They are very gentle on your baby's skin. I also use their products for my toddler. The fragrance is not too strong.its very soft