Very gentle formula. This lathers up a little bit, and you only need a little bit. The ingredients are good. I would repurchase and recommend to everyone

Smell really good! Not to strong of a smell! My daughter had very sensitive skin and this helped out a lot! Definitely worth the money! Highly recommend to all my friends

I receive this on my son baby shower and i have been using this on my 10 days old son.. He looks so fresh and skin so soft after taking a bath. He would go to sleep after his bath.. I would recommend it to others.

The only brand we use on my niece and the only brand we ever used with the older kids. They still use Aveeno now! Doesn't dry out their skin like most brands do, smells amazing and the scent is calming too. Not to harsh and not to bland.

I used this on all 3 for my children because we have very hard water. It worked wonderful to help with the hard water and keep.my babies feeling super soft!

This baby wash and shampoo is gentle on baby skin and smells so wonderful with a light, natural scent. I highly recommend Aveeno baby shampoo and wash.

It's excellent, with a subtle fragrance, cleans quickly, and is effective from the first use. It contains gentle ingredients. The bottle design is very convenient, and it's easy to use.

Not bad as a body wash for a baby it's very gentle and it doesn't smell bad. I am using it everytime as a safe shampoo and body wash for my baby and I recommend it

So I love the smell and the lightweight texture that this feels. Both of my kids have really sensitive skin and I love this brand and I would recommend it to anyone who has kids who break out easily.

One of my favorite products i always use this brand on my babies it leaves them very hydrated and soft i don't think twice about using any other product