It's gentle for baby-sensitive skin. I like a light scent. It lathers well and has good ingredients. The bottle is big and will last long. The price is affordable.

This is the second bottle that my daughter has used. It's really gentle on baby skin as it's supposed to be. It has light scent, which I prefer over no-scent or heavy scent.

This shampoo is very clean with no harsh ingredients. Safe on baby's sensitive skin. It also foams up very well. It's also very affordable and can be found online or at stores like Target.

I love this baby product! The smell and the texture is súper soft! Love the ingredients and you see the baby skin súper soft instantly! I really love this bottle.

This is a good shampoo and washbfor babies. Use it for a while and my baby's skin is smooth, without rashes. Inl don't use it every night but maybe once every other night amd everything is smooth and clean.

My daughter has a sensitive skin and we have tried quite a few products. Aveeno soothes her skin and doesn't cause any inflammation. Also it has great smell but not overwhelming.

My daughter has dry/sensitive skin so it's important for me to use a product that is gentle on her skin, but also effective. I would definitely recommend this product to any parent

I love all Aveeno products! the soft scent and value are great. My baby has very sensitive skin and the body wash and shampoo is perfect for her! Not to mention the light scent which is great to smell when cuddling her!

I have used Aveeno products for all my children and now for I use it for my grandson. Very gentle on their skin and keeps them feeling baby soft and moisturized.

I used this with both of my daughters and plan to use it with my third baby as well! It is very gentle and smells wonderful! I use the baby potion as well! Awesome!