My kids like it and it seems to help prevent cavities. I prefer a mint toothpaste but the kids love the flavor. Makes it easier to get them to brush

My daughter loves the taste and the sparkles that’s in this toothpaste. And I love how it keep her teeth clean

My kids didn’t like that much , I didn’t feel it does anything as they saying on the package, just a normal tooth paste.

I've tried many pastes with my kids and this is our trusty old fall back. Makes brushing time a breeze because they don't hate it.

I have tried several different flavors and brands of toothpaste for my kids and this is the only one they actually like.

Used this toothpaste when I was pregnant. Only toothpaste that didn’t make me vomit when brushing my teeth (horrible pregnancy symptom)

My girls love this! My middle daughter usually struggles with different flavors of toothpastes but this one she is always fine with!

My daughter loves this toothpaste! We actually have to keep it put up so she doesn't brush too much! She loves the taste and the 'glitter'! 💜

My 3 year old claims this one is too minty for him. We need a milder flavor to ween him off strawberry flavor Toms of Maine.

Doesn’t last too long and not the freshest but then again it’s for kids so maybe you should try this out for your little one