My kiddos love this toothpaste they love the taste. They use its 3 times a day. It smells really good to so that's helpful.

My kids do not care for the flavor and it’s loaded with artificial blue dye. Super disappointed. Will be looking elsewhere for my kids toothpaste.

Good toothpaste for kids. Good flavor makes them want to brush and parents feel good knowing it fights plaque and cavities

My children love this toothpaste, they love the taste, texture is good works really well at keeping their breath fresh. Packaging and price is good.

This makes brush time hassle free for my little one with the pleasant taste and it's good for him too! He loves it!

Are the little sparkles plastic ? Why would you do that ? I don’t want micro plastics in my child’s bodies or in the water.

Literally the only toothpaste my 7 year old will use! I have found it difficult to find lately, so am buying in bulk when I can!

Kids love to use this toothpaste. They like the flavor and parents like that they’re getting some cavity protection.

It doesn't taste bad and it refreshes my mouth every time I brush. My kids do not hesitate to use this tooth paste. Everyone in my family enjoy crest

Kids love this one bcuz it has sparkles it really works good with my kids teeth and gives them a nice clean Fresh feeling