Kid friendly flavor to help keep their teeth healthy and clean. Nice fun packaging and has seemed very effective for them. Refreshing scent and smooth texture to keep smiles shining bright.

[This review was collected as part of a promotion.] My son loves the taste of this toothpaste. I no longer have to fight with him to brush his teeth! Plus, I fine his teeth look cleaner using the crest cavity protection toothpaste.

[This review was collected as part of a promotion.] This is a very good product and the flavor immaculate, this makes my child want to brush all the time especially paired with the Oral-B Stages Finding Dory Power Rechargeable Toothbrush

My kids love this toothpaste. Taste great and doesn't have that strong minty taste. Has a cool blue sparkly color that my kids love. And works great to clean and protect

Another one of my kiddos preferred flavors for dental care, for a little with sensory struggles I don’t have to worry that she will think its “spicy”. Simple, kid appropriate packaging, not a bad price

Bubblegum flavored paste, too sweet taste, my child does not like to brush with it every day. It foams very well. But the cleaning is soft and delicate, due to which it does not fully clean the teeth. The packaging is convenient.

Sparkle fun definitely makes it fun for my 4 year old to brush their teeth. Tastes like bubble gum so there is no fuss with teeth brushing time. It has fluoride in it to prevent cavities which I feel confident about.

This is one of the few toothpastes my picky kiddo really loves — I’d much prefer him use this than a licensed character flavored kind. It was introduced to him by our dentist and now it’s our go-to! No texture issues either, which is a huge plus.

[This review was collected as part of a promotion.] My daughter doesn't like the flavor of this toothpaste...it is to strong for her. She likes that it works with the app, but just can't stand the flavor.

My kids prefer this kids toothpaste to other brands and I trust Crest so I always keep this in stock at home. It’s gentle enough for their teeth but cleans and freshens on a mom approved level. I would recommend to others!