[This review was collected as part of a promotion.] my kiddo can tell right away if i give him anything other than this toothpaste, he loves it! great tasting and does the job.

As a kid growing up I used this toothpaste all the time and sometimes still use it! It's so fun and appealing to the eye. It also has a nice scent so that it leaves your breath smelling fresh and clean!

This crest kid's cavity protection is recommended by my dentist for my son during my dentist visit and after my son got cavity on his few teeth's . Highly recommended!

My son loves this toothpaste. He said it leaves his mouth feeling clean and fresh. It's also helped prevent more cavities and helps take away bad breath. The price is also affordable. It doesn't have that burning sensation

As a young adult, I love this toothpaste so much! I hate using mint because its so boring and this toothpaste has really motivated me to brush my teeth more.

This is one of the few toothpastes my picky kiddo really loves — I'd much prefer him use this than a licensed character flavored kind. It was introduced to him by our dentist and now it's our go-to! No texture issues either, which is a huge plus.

Kid friendly flavor to help keep their teeth healthy and clean. Nice fun packaging and has seemed very effective for them. Refreshing scent and smooth texture to keep smiles shining bright.

Very effective and super fun to use. Does not give me any sensitivity or any issues with my gums are my teeth. I will re-purchase this over and over.

my son is 3 years old and loves it, it's not so strong the taste and if it feels like it cools his breath Besides, the package is very striking for my son, he loves it

[This review was collected as part of a promotion.] My daughter tried the toothpaste and wasn't super happy with it but says that it is better then most she has tried. The flavor was not her favorite but the products works great.