My kids love this!! It's so fun and doesn't taste bad. My kids hate the taste of strong mint and this isn't overpowering at all. Compared to alternatives, it's the best one I've tried! Super satisfied, it's a must have.

If you have kids, you know they criticize everything. This was one of the toothpastes that they like to use. It's not too hot for them and they love the glitter that's inside. It's a definite must for them.

My grandkids only like this line and this brand, has safe ingredients I trust and an appealing taste and texture for kids in easy to use packaging, works and cleans and provide the proper amount of fluoride to help protect their young teeth.

We love this basic, sweeter toothpaste for out kids. We tried fruity kinds and they give a gross after smell. Not a fan! These keep our kids breath clean, and cleans their teeth well.

I love this product as it I use it to brush my teeth I am 18 years old I should use adult toothpaste but I am allergic to mint and they don't really have a lot of options for adults

My kids have no problem brushing their teeth with Crest Kids toothpaste. They never complain about the taste or texture. The packaging is cute and it's effective in cleaning their teeth. Great value for the protection it provides.

This tooth paste says it is for kids so don't think otherwise because it is only for children if you are not a kid i do not recommend this product at all

My kids choose this flavor over others not to mention it works for keeping cavities at bay. The packaging makes it a fun choice for them and the price is great for parents.

My kids love this toothpaste! They are always excited to brush their teeth! They love the taste and think the blue color is so cool! They definitely think it's the best!

[This review was collected as part of a promotion.] My daughter is picky on her flavors and I asked her to give it a try to my surprise she was happy with it. Yay