I grew up using this tooth paste and I loved it. It has a great bubble gum flavor and is pretty and sparkly. My children now use this and just the smell brings back memories of my childhood.

Both my children used this toothpaste when they were younger. Great starter toothpaste before the harsher adult ones. Both my children enjoyed using it.

We have tried many different brands of kids tooth paste and this one is always are number 1 we go back to. The size and ingredients are completely harmless, which is very pleasing. Highly recommended for families with kids!

My kids absolutely love this toothpaste, they get mad when they only have one tube left and it must be working as the dentist is very happy with their oral health.

My kids use this toothpaste. They enjoy it and they love the fact it not spicy and they enjoy the flavor. Very great packaging as well. Easy to find. Great value as well.

[This review was collected as part of a promotion.] Thank you so much,Crest! Reviewing this product was a honor(for my son),I'm just happy that he finally likes a brush,and will noww brush bis teeth(hopefully forever!)

I had to write about this product, My niece used this, told me it was her favorite toothpaste and that I should always remember to get this one for her, The price is great, and it works perfectly for my 7-year-old niece.

As a kid growing up I used this toothpaste all the time and sometimes still use it! It’s so fun and appealing to the eye. It also has a nice scent so that it leaves your breath smelling fresh and clean!

[This review was collected as part of a promotion.] Received this toothpaste from Crest to try out free. My children absolutely loved it. It was sparkly. They really enjoyed using it and loved the bubbles.

[This review was collected as part of a promotion.] my kiddo can tell right away if i give him anything other than this toothpaste, he loves it! great tasting and does the job.