My son usually is very picky about texture on things but he really doesn't seem to be worried about this toothpaste. He has texture issues so for him this is a plus

My grandkids only like this line and this brand, has safe ingredients I trust and an appealing taste and texture for kids in easy to use packaging, works and cleans and provide the proper amount of fluoride to help protect their young teeth.

Has a pleasant taste and cleans well. My nephews love using the toothpaste. Package could be a little different to easily distinguish from other types of Crest. Price is a little more than other brands.

The product is quite good, cleans teeth, has a long lasting scent. My kids teeth are sensitive but it works quite well. Everyone should try the product, it definitely won't disappoint you.

This toothpaste is great for kids. It’s not minty or as the kids say, “spicy”. It is very smooth feeling and is great to clean the kids teeth with no fuss.

As parents, i always choose carefully what my kids use. And this one is good for my daughter because the scent isn’t scared her, i use it when she turns 2 until now 3,5 years old. No sign of cavity. That’s seems good for her

I used this toothpaste when I was a child so when I had my kids I bought it for them to use. They love it! It helps with preventing cavities and so far we are doing good.

Great for the little ones, the colors in the package get the attention of the kids so they get excited about brushing their teeth whit a bobble gum flavor and soft scent is just nice don’t having problems at the time of brushing teeth

This is the only dang toothpaste my kids will use without freaking out so it’s an automatic five star for me. It’s very affordable, has a mild, non-minty taste and well - there are sparkles! Who doesn’t love sparkles? Highly recommend for the kiddos

We love this basic, sweeter toothpaste for out kids. We tried fruity kinds and they give a gross after smell. Not a fan! These keep our kids breath clean, and cleans their teeth well.