Great for kids. Not the most effective but has the cute packaging and flavor kids like. The texture is very nice and if you find a value back you can get it even cheaper.

Look, I'm grown. I'm a whole adult, and this is my daily toothpaste. I don't enjoy the bitter flavor of mint toothpastes, and this delivers a light bubblegum/fruit type flavor. My dentist encouraged it, because all brushing is good brushing!

To be honest all Crest toothpaste is good whether for my son or I . The flavour is lovely and I have used for over 50 years without any fillings etc . I would absolutely recommend . The cardboard packaging is ofcourse recyclable .

We love this basic, sweeter toothpaste for out kids. We tried fruity kinds and they give a gross after smell. Not a fan! These keep our kids breath clean, and cleans their teeth well.

Very good for kids and it tastes good so they want to brush more. The packaging is easy to to open and identify. The ingredients are very good for your teeth and ensures cavity protection. Very good product for the cost.

My son is using this, the smell ok for kid, not too strong, smell a little bit sweet, make his teeth clean and smell good, texture not too thick, easy to push out

As parents, i always choose carefully what my kids use. And this one is good for my daughter because the scent isn’t scared her, i use it when she turns 2 until now 3,5 years old. No sign of cavity. That’s seems good for her

The ONLY toothpaste my daughter will use. She loves it and refuses anything else. Every time she comes back from the dentist she has no cavities so it is obviously doing its job!

Great for the little ones, the colors in the package get the attention of the kids so they get excited about brushing their teeth whit a bobble gum flavor and soft scent is just nice don’t having problems at the time of brushing teeth

This is the only dang toothpaste my kids will use without freaking out so it’s an automatic five star for me. It’s very affordable, has a mild, non-minty taste and well - there are sparkles! Who doesn’t love sparkles? Highly recommend for the kiddos