My kids wont use any other toothpaste! Kids crest is fun and effective. The sparkly blue keeps the kids excited about brushing their teeth and the toothpaste itself tastes sweet.

[This review was collected as part of a promotion.] my son knows which is the "good tasting" toothpaste and which is "bad". he loves the bubblegum flavor, and that it isn't a strong minty taste.

I recently switched my frighten from training toothpaste to regular toothpaste and I couldn't be happier! SHE LOVES THIS KIND! Her breath is so fresh and clean and she doesn't mind the taste!

My son loves this toothpaste. He said it leaves his mouth feeling clean and fresh. It's also helped prevent more cavities and helps take away bad breath. The price is also affordable. It doesn't have that burning sensation

My kids prefer this kids toothpaste to other brands and I trust Crest so I always keep this in stock at home. It's gentle enough for their teeth but cleans and freshens on a mom approved level. I would recommend to others!

[This review was collected as part of a promotion.] The product seems to work well, however the kids seem to prefer the traditional mint flavors to the bubble gum.

Cool toothpaste, it encourages my kid to brush her teeth. It has a sweet, not too minty flavor. But it's bright blue so it can be messy for little ones. Good thing stains do go away.

I'm not really a toothpaste expert but this works well for my neices and nephew. We tried the normal mint flavors but they were too spicy for the kids. This one is perfect for them

My daughter and I LOVE using this toothpaste! Crest has been the only brand of toothpaste I ever recall my family using. I like the way it looks and it's fun to use. It's not as harsh on our teeth.

My daughter loves his toothpaste. This is her favorite toothpaste. We have used all different kinds, and this is the only one that she likes. I would recommend it to everybody and we buy it all the time.