[This review was collected as part of a promotion.] We received this toothpaste from Crest to sample & give an honest review. My daughter loved the taste of this toothpaste she also liked how clean it made her teeth feel. I liked that it fights cavity & that its gentle on her teeth.

[This review was collected as part of a promotion.] I have incredibly picky kids when it comes to toothpaste, my little critics LOVED the taste!! We normally stick to mint, it's truly what they prefer but they gave this a chance and were impressed!! Thanks Oral-B!!

[This review was collected as part of a promotion.] My 8 y/o likes the taste of the toothpaste and comments that it doesn't leave a "yucky" taste in her mouth. She enjoys the bubble gum flavor and reminds us to make sure we get more when she runs out. Happy to know we've found a toothpaste that she likes and will use without coercion.

[This review was collected as part of a promotion.] My child was happy when I showed her the toothpaste because she loves the product. When I asked her what she liked the most, she said "It tastes so delicious and it has some magical sparkles" and her face lit up as if it was something truly magical. At that point even I wanted to try it, lol. (I received this product for free from Crest in exchange of my honest review)

[This review was collected as part of a promotion.] Right from the beginning my daughter loved this toothpaste, it's not overly sugary but has a nice bubblegum flavor. The size and thickness of the toothpaste is perfect and easy for little independent princesses to put their own toothpaste on their toothbrushes. which make her even more excited to brush her teeth. I like that it is easy for her to handle,​ apply and taste great!

[This review was collected as part of a promotion.] I recieved the kid's Crest bubblegum flavored toothpaste free in return for my honest opinion. So here it is! The tube is much larger than I was expectibg. Many times the kids toothpaste come in smaller packages and I seem to be buying more every couple weeks, so I was pleased to see the size. My 6 year old son was able to dispense it easily onto his Oral-B toothbrush. It has a gel like consistancy, but is firm enough to stay on the brush as he moves it around. The bubblegum flavor was a big hit with him. He doesn't like the minty flavors, says "they are too spicy" for him. His teeth were clean and breath was bubblegum fresh! My son approves and so do I! Will definitely buy it again.

[This review was collected as part of a promotion.] My 5 and 2 year old both like this toothpast, and it does a good job of cleaning their teeth and removing morning and garlic breath. It comes in an easy squeeze tube that is perfect for small hands. It has a very thick consistency so it stays on the brush even after running it under water, and the thickness ensures it doesn't fountain out of the tube uncontrollably. The toothpaste is a very bright pink and easy to clean out of the sink if it isn't rinsed out well. I received this product for free from Crest for an unbiased and honest review.

[This review was collected as part of a promotion.] I received this product free from Crest in exchange for providing my honest review. My 5 year old loves bubble gum and I'm happy to give her anything that encourages her to brush her teeth. Where getting her to brush used to be a hassle, she now asks to brush her teeth. The only down side to liking the flavor so much is that she will squeeze too much onto her brush. The sparkles mixed in the gel add to the fun. I personally tried it too - but did not care for the bubblegum flavor. I did not allow my personal taste to change my overall review - after all this is for the kids!

[This review was collected as part of a promotion.] My daughter usually only grabs for my toothpaste because she loves mint. When I saw this was bubblegum flavored I figured she would hate it (she has disliked all other kid flavors in the past) when she was done brushing her teeth she said "oooh I love this flavor" I was shocked!! Good job Kids Crest! You won my little one over, and now I don't have to share my toothpaste!

[This review was collected as part of a promotion.] I am so glad we got to try this item for free from Crest. Unfortunately, we won't be purchasing it. Crest is a brand we know and trust, so it was a let down that this toothpaste tasted so much like pure fluoride that my children wouldn't use it. I tried it myself. It's.... sickeningly bubble-gummy. I mixed it with the better tasting Crest Kids Watermelon toothpaste that we normally use, and it tastes a lot better, but I shouldn't have to do that.