Where to start?!!... no ingredients on the tube (just "sodium fluroride"), but because this foul tasting blue goo causes mouth ulcers, gum shedding (-!-) & production of crazy excessive amounts of throat mucus/phlegm lasting an hour, I decided to look up the ingredients online & discovered it contains thickeners & synthetic foaming agents (aka DETERGENTS, used in a long list of household & AUTOMOTIVE cleaners!!!) called SLS/sodium lauryl sulfate, plus "Carbomer" - gastro-irritants linked to not only excessive phlegm/mucus production, but also canker sores. Google "excessive phlegm in throat after brushing teeth". Additionally, the thick consistency results in globs of blue glop falling unused into the sink, where it sticks like glue. The taste & smell is utterly disgusting - similar to a .25c gumball. This product is TERRIBLE - do your research!

[This review was collected as part of a promotion.] I received this product for free from Crest for my honest opinion. All three of my children (6, 8 & 9) love this toothpaste. No more complaining that the toothpaste is too "spicy". I have even tested it, and it has a nice bubblegum flavor. Perfect for sensitive little mouths.

[This review was collected as part of a promotion.] This toothpaste was a hit among not only my three children but all FIVE of my nieces and nephews. I have to say its very hard to please that many kids all at once with tooth paste. They loved the sparkles and the flavor and used the whole time to talk about how sparkly the sparkles could make their teeth. It was awesome!

[This review was collected as part of a promotion.] Today we brushed my sons teeth(he's three years old),as soon he put in his mouth,he said''Mommy,I like it!'' I couldn't believe it,he brushed happily and he used to hate it I tried the paste,and I like it too! Its not that strong,but it's perfect!

[This review was collected as part of a promotion.] My daughter tried out the Kid's Crest toothpaste and loved it! We usually get the mint flavor but she now prefers the bubblegum. She said, "I like the taste and how it looks because I love pink and I love sparkles!" Another plus, her breath smelled great afterwards. We both approve.

[This review was collected as part of a promotion.] My daughter has never really like toothpaste Until we found this tooth paste. She has always had a issue with the flavors but she seems to enjoy this bubblegum flavors. I will definitely be purchasing this toothpaste. This toothpaste have made brushing her teeth very enjoyable and pleasant.

[This review was collected as part of a promotion.] My Daughter absolutely​ loved this! the moment she began brushing her teeth she was like YUMMY!! it smells sweet which makes her more comfortable putting the toothbrush in her mouth, which makes teeth time SO MUCH EASIER!

[This review was collected as part of a promotion.] I think this is great tooth paste my son says he likes that its not hot like the mint stuff but it still makes his teeth feel really clean and the fact that crest sent me a free sample to test makes it easier to deside what kind to buy in the future

[This review was collected as part of a promotion.] We also recieved crest kids cavity protection bubblegum toothpaste to try for free in exchange for an honest review. My daugjter loved the flavor and had no problem brushing with it. Making brushing teeth easier. It works well, cleans up easily

[This review was collected as part of a promotion.] My son has always been particular about the flavor of his tooth paste, so I was worried he wouldn't like this one. But he loves it! He says that it tastes like mint bubble gum! The consistency isn't too runny & it has fun sparkles in it too!