We're sorry to hear you didn't have the experience you expected, and assure you that we have many quality checks to ensure you get the best. We hope it helps to know, a lack of suds does not mean the product is not cleaning your dishes. Even if there are very few suds, the solution will continue cleaning the dishes. Using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. To increase the amount of suds, use water that is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help you get the most from your Dawn, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.