We're very sorry you had this experience. In the past five years, we've made a couple changes to our formula; all with the intent of improving the grease cutting ability of Dawn. It may help to know that even if there are fewer suds, the solution is still powering through giving your dishes a great clean. If you have any questions, or if we can help you further, please give us a call at (800) 725.3296.

Your loyalty means the world to us, so we're sad as well to read about your recent experience with Dawn Platinum in the Refreshing Rain scent. If you wouldn't mind calling us at (800) 725-3296, we'd like to gather a little more information for our Quality Team and help make this right for you!

We're so sorry to learn of this, and would love a chance to regain your trust and loyalty! Kindly give us a call at (800) 725-3296.

We're sorry to hear you don't enjoy the upgraded Dawn scent, Matthew, and assure you that we're letting our team know. We'd like to help find the right Dawn for you, as well as share your experience with our Quality Team, so when you have time please get in touch with us at (800) 725-3296.

We would like to assure you that we are aware of this transition and the potential impact it may have on your experience with our product, Liz. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development team. At this time, we do not have plans to reintroduce the old Dawn scent in the United States. We appreciate your understanding and patience as we strive to provide you with the highest quality products. While we understand it's hard when things change, and we hope you'll give another Dawn version a try. You may not be aware that we recently introduced an unscented version of Dawn. For questions please call (800) 725-3296.

Thanks for sharing your thoughts on your recently purchased bottle of Dawn. Because of the extensive research and consumer testing we do, creating features that we think you will love, we hoped our updated scent would be well received. However, we understand that preferences can vary from person to person and learning your thoughts are very important to us. They’ll be forwarded to our R&D Team. We hope you'll consider giving a different version of Dawn a try, as we have many different varieties. In fact, we'd be happy to help you give a new bottle a go. Call us for more help with that. We're available Mondays through Fridays, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.

Your bottle of Dawn should only make you smile, and we're sorry this Platinum Refreshing Rain one is only leading to frowns. Our Quality Team works very hard to make sure you'll be fully satisfied, and we'd like to talk more with you about this purchase to see if we can assist you more. We have other Dawn scents that may fill your needs better, and we'd be happy to share those with you and help you give a different bottle a try. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296, call at your convenience.

Please know, we always expect you'll be 100% happy with your bottle of Dawn Platinum Liquid Dish Soap, with Refreshing Rain Scent. We work very hard to make sure every bottle meets our high performance standards, so that you'll get the results we expect. If you need further assistance with this, please let us know by calling 1 (800) 725-3296 any Monday through Friday, from 9 AM to 6 PM, EST. It's our pleasure to help you with this, call today.