We're so sorry you aren't happy with your recent Dawn, Refreshing Rain purchase, Sam. Clean dishes and happy consumers are at the heart of all we do, so we're glad you let us know, and you can be assured we're here to help. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers, and your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. Because we want your comments to get the attention they deserve, please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.

We are sorry to hear you aren't enjoying the slight increase in perfume. We did have a formula update in February 2022, but we wouldn't expect this to result from it. We want to learn more about your experience and see how best we can help. Please call us at (800) 725-3296 when you have a moment.

We appreciate that you're usually a fan of Dawn, and are very sorry our Refreshing Rain Scent was more than you could stand. Extensive research and consumer testing goes into our products to create appealing features and superior cleaning ability. Because we realize that preferences can vary from person to person, we offer a variety of product versions and fragrances. Your loyalty is very important to us, and we’d like to gather some details of your experience, to further assist with this. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

Thank you for your feedback!

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. While this was the first scent change for Dawn Original in over 10 years, we did try very hard to make a choice that all would love through working with a group of consumers. Scent preference is personal, and we'll be sure to share your comments with the Dawn Team, because consumer feedback is vital in helping us improve our products. It’s also instrumental in guiding the Dawn Team as we continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents available, if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, Fragrance Free. For help picking up your next bottle, please give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.