We're sorry you didn't get the clean you expected with Dawn, Gloria. Our products undergo many quality checks to ensure they get to you with the best results, so we're disappointed to hear this. Although dish soap can become thin and watery if it is stored where it is too hot or cold, washing your dishes is still safe and effective. Also, it is important to note that our non-ultra versions are not as thick as the ultra versions. Hard water contains many dissolved minerals and is the number one cause of reduced effectiveness. If you live in a hard-water area, you may need more dishwashing liquid. Another cause of dishwashing liquid not cleaning effectively is that the water temperature is too low and needs to be higher. Water should be 105 to 115°F (40.56 to 46.11°C). We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

Your nose should be happy with any Dawn fragrance, Alakazarr, but understand pleasing everyone is very difficult. We're confident another of our fragrances will be your preferred dish soap. Call us at 1 (800) 725-3296, any Monday through Friday, from 9 AM to 6 PM, EST.

We certainly appreciate your loyalty to Dawn, Mindi. We're sorry this has been your experience with our Dawn Platinum, as we can assure you that all of our products go through many quality checks to ensure that you can enjoy a great clean with ease. We'll be sure to share your thoughts with the rest of our team. We also suggest using less dishwashing liquid, and making sure that the dishes are being rinsed thoroughly. We'd be happy to learn more about your experience and see how we can best help, so please give us a call at (800) 725-3296 when you have a moment.

Please know, your comfort and safety are our top priorities; we're truly sorry to learn you've had this experience as it's not something we expect. Our Safety Team only allows the highest quality ingredients in our facilities, so that your product will perform perfectly, with the smallest risk of something like you've described. We hope you give us a call soon, so we can help you with this as best we can. We're here Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.