I really like this and it smells nice. It seems to clean dishes well without leaving any kind of sticky residue. It’s a bit more expensive but generally worth the price I think

I am super picky when it comes to dish detergent! I love all things dawn, but this is by far my favorite to use on things with grease like my skillet or casserole pans it gets the grease off the first time with almost no effort!

i love this so much!! It keeps my dishes sparkling clean. I use it for some basic cleaning as well. It’s not too expensive either! I buy this as my all time dish washing cleaner’

The only dish soap we use. Cuts through grease very well. I also use it around the house for other cleaning purposes such as homemade stain remover on clothes

I like Dawn but this type is my favorite! I do t need to use much to get anything clean and it works well when cleaning things other than dishes also.

I love how clean my dishes are after using this. It gets out the toughest caked on food. It is soft on the hands as well. Anything that cleans my dishes and doesn’t irritate my hands is a win for me.

Nothing compared to dawn dish soap. The cleaning power far exceeds other competitors. I use this soap to clean dishes, my sink, and my bath tub! It is a staple in my household. It smells great as well!

The new smell is awful!!! Whose idea was it to change the smell. I will be looking into some other brand. This is horrible. Would not recommend this product. The smell is way too strong!!

The smell from the Dawn Platinum ultra using the dishwashing liquid almost makes me get a headache. The use good for using pots and pans I will not buy it again until the smell changes for some people who use it.

[This review was collected as part of a promotion.] Baked on food is usually so hard to get rid of, requiring an overnight soak in very hot water, but not with this Dawn product. It smells great and works fast.