[This review was collected as part of a promotion.] Dawn platinum has been the best dish detergent. The dish soap lathers up very nicely and hits the problem areas. Washing stuck on grease on pots and pans is a breeze now. Especially the stubborn casserole dishes. Dawn platinum is well worth it value.

Recently bought "clean new scent" dawn and the new scent is terrible. The whole drawer where I store plastic bowls washed with new dawn smells awful. When cooking with skillets washed with dawn u can smell it cooking off when first heated up. Please, please bring back old dawn. Not sure if problem is new scent or formula change to dawn. My brother had to stop using also. Hope this won't be like " new coke" where u lose many customers. Hard to get back once u lose them.

This product does what it says it will do, and if it were just about the quality of the product, I'd give it five stars. But I am really not a fan of the scent. I'm typically not sensitive to smells, but for some reason I just really don't love the smell of platinum. Unfortunate, since it is a good product. I will be switching back to regular Dawn when my bottle runs out. Would love for Dawn to come out with new scents for platinum.

[This review was collected as part of a promotion.] I tried Dawn Platinum because it said on the label overnight soak in 3 minutes. I had to try it. I did and it is true. I love that my messes dishes don't stand a chance with Dawn Platinum and I don't have to wait until morning to finish my dishes. The scent is light and not overpowering. I really enjoy that. I want to try other scents too. Dawn Platinum is my new favorite. I buy a few bottles for me and I buy Dawn antibacterial for my husband to use on his hands after his greasy work on vehicles. we are a Dawn family

I bought such a large bottle of this before the scent change that I hadn't had to buy more until recently, and I was horrified to find the scent had been changed last summer. The new scent is no where near similar and I find it absolutely nauseating. I had been unfortunate enough to have purchased another large bottle this time too. I'm either giving it away or throwing it out.

I've always know Dawn Ultra was a great dishwashing liquid, and it also works extremely well on oil/grease/various stains in the laundry. Today I needed to wash the sponges I use for makeup and decided to give Dawn Ultra a try. Oh my goodness, it's now going to be my go-to for washing makeup sponges. It made quick work of cleaning the sponges. I should have done a before and after photo, but didn't realize I could include a picture with my review.

Bought two 90oz jugs of Dawn Platinum Advanced Power at our local club store and was sad to find this product now has an overpowering new scent. Checked the label and see it says “New & Improved Fresh Scent”. This scent bothers our whole family and it smells like we’re washing our dishes in cheap laundry detergent. We’ll be taking this back to the store and from other reviews it sounds like they’ve also changed original Dawn scent, so I’ll be on the hunt for a new product. I’ve loved Dawn since I started using it in the 90s, so this is a sad day.

I bought this thinking it was regular Dawn. The smell is horrible. Perfume-like which is not what I want when I wash dishes. Bought this at a warehouse store so it will be awhile before I can use it all. Too far to take it back so I'm stuck. Please stop playing with a great product.

[This review was collected as part of a promotion.] This product not only cleans well, it smells great too. It only takes a drop or two to do a whole meals worth of dishes. It gets off the stuck on parts with ease. Dawn also has many other uses, which you can find on Pinterest. All in all it is a great price, great value for your buck. Would highly recommend.

I love this product and recommend it to everyone. You squeeze some in.the sink with hot water and dishes,go do something else and even if the water is cold when you return,the soap has almost done the dishes for you. It's great cuz I'm not a fan of dish washing. I wish it could be purchased in the largest size like regular Dawn.