We're sorry to learn the recently updated scent of Dawn Ultra with Original Fragrance isn't making you happy. We would like to assure you that we are aware of this transition and the potential impact it may have on your experience with our product. We're so sorry for the inconvenience and dissatisfaction you may be experiencing. At this time, we do not have plans to reintroduce the old Dawn scent. We appreciate your understanding and patience as we strive to provide you with the highest quality products. Know your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations.

We are sorry you aren't enjoying the slight increase in our formula upgrade. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 when you have a moment.

Thank you for sharing your feedback on our new Dawn Platinum scent. We appreciate you taking the time to leave a review, as we send our products through many checks to ensure they provide the best results for you, and we know that our new Original scent may have impacted your experience of our product. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.

Firstly, thank you so much for your many years of loyalty and support. We're so very sorry to hear you had this experience with your most recent bottle of Dawn Platinum Refreshing Rain. This isn't what we expect with our quality and safety checks when using it as directed, especially since we have not had a scent change with this product. Please discontinue using it. To get rid of the scent, please soak your dishes in hot water with some distilled white vinegar added to it. To prevent it from happening again, wash these dishes immediately and rinse them thoroughly. This isn't something we take lightly, so we'd like to make a detailed report to our Quality and Safety Teams and help. Please call us at (800) 725-3296.

We’re very sorry you're unhappy with the change in scent of our Dawn Original, Imaro. Extensive research and consumer testing goes into our products to create appealing features. We realize that preferences can vary from person to person, and we're sharing your feedback that you find the fragrance unpleasant, as well as lingering on your hands. Your loyalty is appreciated, and we hope you'll consider trying another version such as our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, so we may further assist you.

We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

We're so sorry the Refreshing Rain scent lingers and is not the scent you wanted, Nonni. Please know your safety is our top priority and we take your concerns seriously. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

Thank you for sharing your review and experience with your recently purchased bottle of Dawn Platinum Dish Soap with Refreshing Rain Scent. Please know, our Safety Team works very hard to make sure every bottle of Dawn meets our high standards for safety and performance, so what you've described isn't what we expect. Your comfort and safety is important to us, and while we wish you still had the bottle handy, we understand why you tossed it out. We'd like to learn more about this purchase and make sure you're feeling alright today. Please, take a moment any Monday through Friday to call us. We're here between 9 AM and 6 PM, EST, and happy to talk. Our number is 1 (800) 725-3296.