[This review was collected as part of a promotion.] I absolutely love this product. I have not had to use elbow grease on a pot, dish or pan since I bought this product! This product has proved to work in COLD water! We heat our hot water via our oil furnace. With the price of oil in recent years, we have turned the furnace off in warm weather and only heated the water when we plan to take a shower. I will never buy any thing else for cleaning our dishes.

[This review was collected as part of a promotion.] The Dawn Platinum Power Clean is the BEST dish detergent that I have ever used! I put a small amount in a pan that has food completely stuck to the pan and let it soak for about 15 minutes and the food will come right off! It makes washing dishes so much easier! No more power scrubbing for this girl! :]

I love Dawn, and have been using it for years. I do have a complaint. It smells like laundry detergent, and it's just strange. I know we live in a bigger, better, faster, more society, but there wasn't anything that needed to be improved with the scent. I won't buy this type anymore.

Been using Dawn my entire life and absolutely loved it. Strongly recommended it to everyone I knew. That multi-decade relationship has now been ruined. The new improved scent is horrible and nothing like the dawn that is known and beloved by all. What makes it even more frustrating is that most online retailers still list the new "improved" scent as Original Dawn, which it most definitely is not. Guess it's time to sell my P&G stock and start looking for a new brand.

[This review was collected as part of a promotion.] My wife and I do not own a dishwasher, thus all of our kitchen cleaning is done by hand, at the sink. Pots and pans, bowls and knives, plates and cups: all are handled effortlessly by Dawn. The best part about Dawn Platinum is that, since you only need a little, it lasts for a long time (our bottle has outlived over a dozen sponges!).

This is all I will use now. My dishwasher is not a good one so I pre-wash anything that is a tough job. This soap is very effective - just a few minutes of soaking will remove the crud, whether it is hard baked on or gooey cheesy stuff. It makes scratching my steel pans and corning ware baking dishes a thing of the past. I also use a drop or two to wash my hands at the kitchen sink.

[This review was collected as part of a promotion.] I had not tried the Dawn platnium until my sister did. She said that if I tried it I would switch and not go back to my previous brand. She was right. I can use this and it cleans all of the mess. I have 4 kids, bird, cat, crabs, and a husband.

Absolutely love Dawn Dish soap, especially Platinum. If you're like me and have pots and pans that may sit, and food hardens on, you'll want this soap in your artillery. Soap+water+a couple minute soak, and the food practically wipes off. I won't buy anything else.

I have used the Original Dawn Platinum since it first hit the shelves. I LOVED it and recommended it highly. I had some stocked up, so I didn't realize right away that the scent changed. I recently opened a bottle and was overwhelmed by the new perfume smell. The bottle looks exactly the same, so I went to store after store looking for the unscented/original Platinum. I did some research and discovered it isn't available any longer without the horrible smell. Not only does the stink give me a headache, but the perfume also made my hands dry out and crack. Now my knuckles are bleeding, dry and itchy. I threw the two brand new bottles I just purchased in the trash.

[This review was collected as part of a promotion.] Sometimes when I'm beat from the stress of the day, and I've cooked dinner for my family, all I want to do is sit and relax for a minute. Before I know it, a minute turns into an hour or more, and then I realize the next morning that there's a sink full of dishes to be washed. All I have to do at that point is turn to my trusted Dawn Power Soak. I squirt a little bit in, run the water over the dishes and then leave out to pick out my outfit for the day. After a minimum of 3-4 minutes, my dishes are able to be cleaned as if they had soaked all night.