It's appreciated that Dawn has been your go-to dish soap for may years, Smithers. We're sorry you dislike how strong the fragrance is, and we're letting our team know how you feel. Extensive research and consumer testing goes into our products to create appealing features, and feed back like yours is very important to us. Others Dawn versions you may like to try instead include our Dawn with Lemon Essence scent and our Dawn Free & Clear Fragrance-Free dish soap. Your loyalty is very important to us, and we’d like to get some additional details of your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

Thanks for sharing this with us. We are sorry that you aren't enjoying the Refreshing Rain Scent as expected. We did have a slight increase to our scent along with an upgraded formula in February 2022, but we wouldn't expect this to be a result. So we can learn more about your experience, please call us at (800) 725-3296 when you have a moment.

Thank you for taking the time to leave a review. We value your feedback, so we really appreciate it! Please know that our products are thoroughly tested to ensure they meet our high quality standards, so this is far from what we want. We always take consumer satisfaction and feedback seriously, so you can be assured we're sharing your thoughts with our team. If you can also give us a call at (800) 725-3296, we would love the chance to help you further.

You should have no worries about clean dishes or smells that aren't pleasing, when you trust Dawn to help you with typical clean up, we're sorry to learn you're not happy with the changes we made in February 2022 to Dawn Platinum. At that time, we updated the soaps grease and mess-fighting power. Plus, we slightly increased the fragrance, as you've noticed. We don't expect the experience you've had, and we'd be happy to talk with you and help you as best we can. Give us a jingle at 1 (800) 725-3296; calls are answered between the hours of 9 AM and 6 PM, EST, Mondays through Fridays.

Firstly, thank you and your husband so much for being loyal Dawn users. We're very sorry that your last bottle didn't have that same scent you have come to know, love, and trust over the years. Our goal is for you to enjoy doing the dishes, and enjoy how clean your dishes get, so be assured this isn't what we expect. You may need to simply use more dish soap to get your dishes clean, but if there's residue on the dishes, we recommend soaking those dishes. We'd love to gather some additional details for our team and help. Please call us at (800) 725-3296.

When we design our products, we do extensive research and consumer testing to create features that we think you'll love, so we're sorry to hear you're not impressed with the refreshing rain scent. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to share your feedback. Your satisfaction means everything to us, so we'd like to help with this. Please give us a call at (800) 725-3296.

We are sorry to hear you aren't enjoying the slight perfume increase, Jeannette. We had a formula upgrade in February 2022 but wouldn't expect this to result from it. However, your comments will help us with our research, and you can be assured we are sharing your thoughts with the rest of our team about the scent change. So we can learn more about your experience, please call us at (800) 725-3296 when you have a moment.

We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

Please know, Erie, your happiness is very important to us, and we're sorry to learn your household isn't enjoying your current bottle of Dawn Platinum with Refreshing Rain scent. We assure you, our Quality Team does a lot of work in our facilities, making sure everything meets our high standards; we'd be happy to help you find a version of Dawn that meets with everyone's approval. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST, at 1 (800) 725-3296. Call today.