After trying other brands, I settled on Bounty and have never bought another brand. Absorbent, strong and can be rinsed out (depending on what it was used for) and re-used. On several occasions, I left a towel in my jeans pocket and washed the jeans. When I pulled the jeans out of the washer, the towel was still completely intact! That's a strong paper towel!

I have been using Bounty for many years and I have recently noticed a change in the quality of the product. The sheets are thinner and weaker and they tear easily across the sheet instead of breaking along the perforated edges as the older product. Something definitely has changed in the manufacturing process as the product has deteriorated in quality. How unfortunate, but I hope you find this feedback helpful, as intended. Regards Umar

I'll add my voice to the folks who are unhappy about the current quality of Bounty paper towels. When I first used the new package I thought I'd bought the wrong thing they were so inferior to how they used to be. I was willing to pay more for the higher quality, but this formulation is no better than store brands, so this will be my last package of Bounty, sadly, as I've been using them for decades. But it makes no sense to pay extra for the name now that the towels are store-brand quality. There is no need to tell everyone to call customer service - everyone is telling you here in these reviews that they are unhappy with the change in quality. Please let us know if you return to your former formulation and I will gladly return as a customer.

I have been a Bounty lover for 2 decades. I stockpiled the product at the onset of the pandemic. I have slowly begun replenishing my supply and I am fortunate not to have purchased too many. The turn-in quality caught me by surprise. I used to wash my dishes and then clean my counters with the same Bounty sheet. I have noticed that the sheet has already begun disintegrating before I'm done washing 6 small items. I am switching to another brand to give them a chance. I'm saddened to go but with the cost increase and quality decrease, I can no longer afford wasteful spending :(

The new version of Bounty Towels is so different that I had to double check the packing to be sure I bought the Bounty brand that I have used for decades. The towels are stiff like cheap towels and are not absorbent. Shame on you, Bounty Towels. You have lost a loyal customer.

Like the many reviewers have noted, despite your claims of 'upgrade', your customers don't regard it as a success. Thinner, rougher, more linty and, despite your annoyingly repeated claim, they are, in MY household) NOT more absorbent, so it is really irrelevant what your results in your lab are telling you. And just want to note that at the top of this very website, you are featuring pictures if the OLD Bounty, with the diamond quilting. Looks very deceptive. Shame on you!

Like others here, I've been using Bounty for years but over the past year or so quality has gone downhill. Sheets are thinner, rougher, weaker! I can put my finger right through a wet towel without even trying whereas before they were so strong they were almost like a piece of cloth. Even the embossing of the word "Bounty" is more superficial and not as deep as it was. I came across an old roll that was tucked away and when you compare the sheets the difference is obvious. Why bother paying more when I can get another brand for less with the same quality as Bounty is now.

You can give me all the data you want on how absorbent these new towels are, we touch these with our hands, dry our hands, etc. The feeling of these new towels are horrible. Let's hope that like Coca-Cola, that the folks at Proctor and Gamble realize this was a bad decision and bring back “Bounty Classic”. The folks in R&D and Marketing should get a big black eye over this one.

I've only purchase and use Bounty for my paper towels. Not only were they durable, but also soft enough for the paper towels to be used in many different applications. This recent change to the patter and texture made me go onto this website and write a review. I have not written a review good or bad for anything (product or a restaurant, etc.) in over a decade. Please change Bounty to how it was before with the original pattern and texture. Performance was perfect for many uses cases. While this new pattern/texture may have improved performance in some cases, it limits how expansive Bounty can be used for many applications. About me: I have a sweatshirt with a Bounty graphic logo on it because I loved Bounty so much, and I also have a Ph.D in engineering. Please change it back.

The new bounty is worse than new coke, crystal pepsi, movie pass, and pepsi blue rolled all into one. This product change is terrible. They smell. They are more useless than the brown flat public school sand paper that was passed off as paper towels. I have always used bounty until today. I am literally setting these things on fire and switching to Viva today. I will be searching for a new quality product not made by Procter & Gamble.