We can't thank you enough for your years of loyalty. We want you to love your laundry every time you wash with Tide, so we're disappointed to hear this. While we completely understand that fragrance preferences and experiences are different for everyone, we'll make certain to tell our teams how you feel about the scent. We rely on consumer feedback, like yours, when making important decisions about our products, and we'll be certain to forward your comments onto our teams. In the meantime, we'd like to find a fragrance you enjoy, so when you have some time can you please reach out to us at (800) 879-8433?

We're so sorry that one of our loyal users had this experience. We're all about exceptional laundry days, and enjoying your fabrics in comfort, so we conduct many quality and safety checks to ensure this. This isn't something we take lightly, especially if you used our Tide Powder in the past with no issues. Because we take reports like this seriously, we'd like to hear from you about this, make a report to our Safety Team, and share more about our Free & Gentle Detergent which is designed for sensitive skin. Please call us at (800) 879-8433.

It is always nice to hear from a loyal Tide user. We would like to get more details from you about your experience. Please call us at 1-(800) 879-8433 with the product handy.

We want to provide you with a detergent that cleans your clothes and helps remove odors, and we’re sorry that you’re not a fan of the Acti-Lift. Our Ultra Tide still has the same ingredients you’ve come to know and love, however, there are additional enzymes and ingredients to help remove dried on stains and brighten your fabrics. It may help to try our Tide Odor RESCUE In Wash Laundry Booster, which helps remove those pesky odors. So that we can help you further, please give us a call at 800-879-8433.

This certainly isn't what we expect, so we're disappointed to hear this. Quality is super important to us, and our ream has done lots of testing to make sure our detergent will reach you in perfect condition, so we'll be sure to share this with them. If you want to chat more about this, so we can help, just give us a call at: (800) 879-8433 when you get a chance! - The Tide Team