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Customer reviews for Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads) for
Tide HE Ultra Powder Laundry Detergent (254 oz., 180 loads)
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4.5 out of 5 stars
stars2,058 ratings632 reviews
  1. 5 stars82% (1,678)
  2. 4 stars6% (114)
  3. 3 stars2% (44)
  4. 2 stars2% (42)
  5. 1 star9% (180)
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Showing 251-260 of 632 reviews
Mar 7, 2023
Disappointed
1 out of 5 stars review

Why can't anyone leave things alone!

I have purchased this product for over 20 years because the combo of Tide and Snuggle was what my Great Grandmother used. Smells like home to me. Not anymore!!! I don't understand why Classic is not good enough and we always have to improve or Change... The world Changes enough everyday Can't we keep our Laundry the same!

Helpful?4MATU5UN14YC3700027765
reply from TheTideTeam

We're sorry to learn you're not a fan of the updated fragrance of our Tide HE Ultra Powder Laundry Detergent. We appreciate how some smells just bring you joy and love; we're so sad that's not possible for you anymore. Our Team will want to know your message, and we'll be sure to share it with them. If you'd like to learn more about how Tide can bring you new smell-experiences, check out our website at: https://tide.com/en-us

Jan 3, 2021
Peaches orielly
5 out of 5 stars review

Verified Purchase

Tide 5 stars

Love it

Helpful?4MATU5UN14YC3700027765
Aug 10, 2021
Mom
5 out of 5 stars review

Verified Purchase

Good ole Tide!

Tide gets the dirt out!

Helpful?4MATU5UN14YC3700027765
May 23, 2011
LLLL
1 out of 5 stars review

suds error message

Just switched to this detergent. With the last 2 loads, I've had to unplug and reset machine due to 3 different error messages suggesting issues with too many suds and drain pump. I am questioning if it's related to the new formulation - "ultra". Will buy regular HE tomorrow.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Tide Team

I'm sorry you’re noticing oversudsing and I’m sharing your comments with the rest of the team. For best results, be sure to measure the detergent using the lines on the cap, NOT the washing machine dispenser. If this does not help please contact us at the 800# on the package.

Oct 3, 2014
TeacherDad
2 out of 5 stars review

Not so "Original" Scent

Why, Why, Why??? Why would the original scent be changed? To me it is what makes Tide Tide. The new "original" scent is way to sweet smelling. Why would the customer not be notified that a change had been made? It really needs to be changed back!!!!!

Review from tide.com
Helpful?4MATU5UN14YC3700027765
May 18, 2018
Moxi
5 out of 5 stars review

Verified Purchase

Number one!

So happy!

Helpful?4MATU5UN14YC3700027765
Sep 13, 2022
Tyler
5 out of 5 stars review

Verified Purchase

Love tide

Good Buy! Rinses clean

Helpful?4MATU5UN14YC3700027765
Feb 19, 2025
mkloyd
1 out of 5 stars review

PLEASE go back to the original smell

The new original tide is so strong and has some sort of chemical something. It makes me itch and had my skin irritated. Please, Please change back!

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Customer Care

We're very sorry to hear that this was your experience after using Tide Powder Laundry Detergent. Please know that our products are thoroughly tested to be safe when used as directed. What you described isn't something we'd expect to happen and we're glad you brought this to our attention so that we can look into this further. We can confirm that we reformulated our power detergent for an enhanced, concentrated powder formula to allow for lower dosing per load, while still delivering powerful cleaning results. Based on your experience, we recommend discontinuing the use of the detergent, but please hold onto it for a few weeks in case our team needs any additional information. Our Safety Team would like to learn more about your experience so that we can help make this right for you. For assistance, please give us a call at (800) 879-8433.

Sep 15, 2024
Bobo11
4 out of 5 stars review

What happen to the size.

Last year's Tide had 183 load per box. This year's Tide has 143 loads per box. But they are the same box and weight. Please answer, this drives me nuts.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
Sep 28, 2024
Valsangels1
1 out of 5 stars review

Huge mistake

I can't believe we are still begging you to change the scent back to it's REAL original. What a huge mistake you have made to change the scent. You have lost so many customers. So so sad.

Review from tide.com
Helpful?4MATU5UN14YC3700027765
reply from Customer Care

Thanks for reaching out to Tide. Please know, we’re very sorry you’re unhappy with today's scent of Tide Original Powder. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, and your review will be shared with our Team. If there's anything else we can do to help you, give us a call using the info below: 1 (800) 879-8433 Monday-Friday: 9 AM to 6 PM, EST Saturday-Sunday: 9 AM to 5:30 PM, EST