It's Dawn, so still better than other detergents, but this strength doesn't indicate what level of concentration it is. I didn't have any Ultra Dawn left to do a side by side comparison, but Professional seems thinner than the Ultra Strength version.

Great Product, how could you go wrong? My reason for 4 star is that they show the product with the pump. When it arrived there was no pump. There is a phone number in the fine print to call P&G to get one from the company, which I did. Was a bit of trouble and wait, but they did come about 10 days later. My thinking is, don’t show it with the pump if its not in the package. Possible put an disclaimer on the order page telling you it has to be ordered separate.

Great product at a great price. This was the 3rd time I bought the gallon size and it’s lasts for quite some time. The previous times I purchased in-store, this time I had it delivered. When it arrived, I was very disappointed that it did not come with a pump as it had previously. I use this to fill smaller containers, and without the pump it can be difficult with out spilling. Keep the product, but bring back the pump!

I purchased these to use in the grill my son owns. We go through a lot of dish detergent, and I've always loved what Dawn does to destroy grease. I (we) are disappointed in this Dawn, as it states it's "professional", which one would think would work exceptionally well on greasy restaurant dishes/pots and pans. Well, it does do that by using more of it. We are just a small operation, which means hand washing all dishes/pots and pans, and this Dawn falls short when it comes to maintaining a sudsy, grease fighting dish water. As for grease fighting, yes it does, but only when more Dawn is added directly to a greasy dish or pan (added expense). I won't be purchasing this again as it's a bit pricey for not holding up.

I was excited to find a less expensive way to use Dawn I’m my home. I like the pump, when included. I use the pump to refill my home sized bottles of dawn. I also like the fact that this is a more concentrated product. I am able to use it full strength on those tough jobs; or dilute it to normal strength.

I am a huge fan of dawn dish liquid. And I was hoping this would last name forever. I was disappointed that this is similar to just the old fashioned regular dawn. It says industrial grade but it is not it is just regular dawn. Although it may last me a little while. It will not be what is advertised.

Dawn is my favorite dish washing soap and that continues to be the case. I like having this large container next to my sink, but I don't like the new pump style. The old style allowed me to use a very small amount, the new one does not. It's a bunch or none.

I love using Dawn! The pump is easy and gives just enough to wash with. It’s also pourable into smaller dispensers if necessary. It cuts the grease in pots, pans and dishes as well as the watered down Dawn in a spray bottle. This diluted version when sprayed on insects that fly into the kitchen, will suffocate them! So versatile and safe for pets, too.

Dawn is always good to buy in bulk when there is a sell on

Easy to use when my husband has greasy hands