I have been using this for years and have always found it to be the best value whitening toothpaste. It’s great for my sensitive teeth and doesn’t bother me like most whitening products. Great for keeping my coffee stains at bay.

[This review was collected as part of a promotion.] I starting using the Colgate optic white advance and noticed that my teeth look little whiter. I know after I use those product more it will get even whiter!

[This review was collected as part of a promotion.] I've been using the Optic White for weeks and it has been amazing, whitens and freshens. I use 2-3 times a day and I noticed a change in little as 2 weeks.

[This review was collected as part of a promotion.] I love this product! 1st day i can see the difference, now that its day 7 WOW my teeth are about 4 shades whiter i would buy this product over and over again.

This toothpaste has great whitening abilities, although you have to continually use it. I also love that it not only whitens, but also leaves my mouth feeling fresh.

The flavor provides freshness with outstanding effectiveness. The whitening power works well and has a smooth texture without any grittiness.

[This review was collected as part of a promotion.] I use this toothpaste everyday. I like how it keeps my teeth maintained.

[This review was collected as part of a promotion.] Is great product i buy all time the price is perfect

[This review was collected as part of a promotion.] I use it for daily cleaning of my teeth. It is gentle for every day use and does what it claims.

Great texture and taste for a whitening toothpaste! Keeps my breath fresh and helps maintain my smile for glowing pictures! Definitely a must have!