[This review was collected as part of a promotion.] The taste is gritty and I will not purchase it, sorry. I love the Colgate Optic White Express White.

[This review was collected as part of a promotion.] Similar to the original optic white. A denser formula than the basic. Better tasting. Colgate optic white is my go to toothpaste.

[This review was collected as part of a promotion.] The toothpaste worked great to clean my teeth, however, I have not seen a significant difference in whiteness.

[This review was collected as part of a promotion.] I am so happy to recommend this toothpaste. It has a great flavor and it works. I love that you get fast results. Everything about this toothpaste is perfect. My new favorite toothpaste.

[This review was collected as part of a promotion.] I haven't used enough to Determine if it indeed fights of stains but I can't say it leaves my mouth feeling fresh as this Brandi usually does and I appreciate the opportunity to use it further

[This review was collected as part of a promotion.] It seems to be just as good as any other toothpaste I haven't noticed any change in my teeth n I've been using this everyday

[This review was collected as part of a promotion.] Definitely a great toothpaste that brightens up my teeth in a flash. The flavor is nice and refreshing without being overpowering.

[This review was collected as part of a promotion.] I get frequent comments on the whiteness of my teeth. Colgate Optic White has been part of my regime for many years now.

[This review was collected as part of a promotion.] This toothpaste has a great taste to it without being overpowering. Im not sure about its whitening ability as thats a long term thing but it definitely removes stains for me.

[This review was collected as part of a promotion.] It has a fresh mint flavor that's not overbearing like other brands and smooth to the teeth. Not gritty. It left my teeth feeling clean and my breath fresh.