It's the only one I'll use. It's a bit expensive but it's the best. Packaging is easy to recognize and not wasteful. I don't find that my teeth are sensitive when using this even with the whitening property.

[This review was collected as part of a promotion.] I love the packaging in the outside where it says save water and turn off your faucet. Wish they had it also on the actual tube. I do see a difference in whitening

[This review was collected as part of a promotion.] The toothpaste worked great to clean my teeth, however, I have not seen a significant difference in whiteness.

So good does what it says! I feel like it helped my boyfriend whiten his teeth and he only used it every now and then. it lightened a few shades for him. He is picky with his toothpaste, so finding onw he likes is the best.

[This review was collected as part of a promotion.] I use this product at least twice a day and I love the clean, fresh taste after brushing. I have noticed some whitening and my teeth feel like I've been to the dentist for a cleaning!!

[This review was collected as part of a promotion.] I enjoy Colgate products. This is no different. This tooth paste does exactly what it says. With regular use for over a week you can start to see the difference.

[This review was collected as part of a promotion.] It seems to be just as good as any other toothpaste I haven't noticed any change in my teeth n I've been using this everyday

[This review was collected as part of a promotion.] Colgate optic white advanced clean fresh deeply Whitening up to four shades Stan prevention I like it very much leave Mouth fresh and clean use every day for nice white teeth

Love the fresh flavor without it being too strong. I’ve seen decent results with stain fighting! Not a weird gritty texture either like some. Easy to use packaging for the win.

[This review was collected as part of a promotion.] Loved this product! Not only did it help to whiten my teeth, but I felt absolutely no sensitivity at all while using the product as I experienced using other products!