As a coffee and red wine drinker, I am worried about the whiteness of my teeth. Colgate's Optic White toothpaste can make your teeth sparkle while it prevents cavities. Get whiter teeth and keep them healthy - what a great pairing!

I received this toothpaste free from Influenster to test and review. I've been using it for a week and notice that my teeth do seem whiter. I like the flavor and it keeps my breath fresh.

The idea of a toothpaste to help whiten teeth is great. This toothpaste leaves my mouth feeling fresh, but I'm not a big fan of the taste. I would be very interested in trying different flavored varieties of this toothpaste.

I absolutely loved this toothpaste. Made my teeth super white. Kept my mouth refreshed all day. I recieved this from colgate-palmolive for review purposes.

I received this FREE as a member of the Mom It Forward Blogging network. I LOVE IT. I love the fresh feeling every time i brush my teeth. Better than most toothpaste today! Noticed a big difference in my teeth after a few days use! LOVE IT!!

I have been using this toothpaste for a week now and love it! It seems to have similar ingredients as opalenscence, just much more affordable. I can't wait to see the difference after a month.

Do not buy this product. I have been using this product for some time. and yes the overall appearance of my teeth are whiter, however my gums are sore , sore to the touch, went to the dentist he told me to stop using this product, ingredients contained in this product such as peroxide should not be used continually, now using sensodine to try and repair some of the damage.

My mouth feels fresh and clean after use. Not to mention, it really looks like my teeth are getting whiter!

I am a dental professional and I highly recommend this product! Great taste, great features, gluten free, has fluoride... what else do you need!!

Received this product for review and I absolutely love it!! Keeps my teeth shiny, clean and bright. My family uses it as well!