Here is a useless fact...Freeze Dried Coffee will last forever if you keep moisture out of the jar. We buy a bunch, and keep them in the driest place in the house...the freezer. Hint...The price doesn't go down...ever.

You can't go wrong buying Tasters Choice! My go to coffee when I'm in a hurry. One huge jar! I can't wait to try it for iced coffee. My added tip, make coffee cubes so your drink isn't diluted!

For those tired of the folderol of brewing with coffee beans every morning, Tasters Choice is the brand to try for the convenience of instant coffee. Closest to fresh brewed I've found.

Keep these in stock. Shhh, don't recomend to your friends since so hard to find anywhere for reasonable cost, and this is the best and smoothest coffee.

Great Taste and I like how you can control how strong you want it to be. The bottle is a nice design, easy to hold. The lid seals very tight as it has a plastic grip underneath.

Best instant coffee. I purchase to have on hand during hurricane season so it'll be easy to use if the power goes out and still in need of a fast cup of coffee. It is also good to make cold coffee with.

Over the years I have tried many other brands of instant coffee to save a little money, but I have always found Taster's Choice to be the best tasting. It also seems to be easier to on the stomach than brewed coffee at times.

Convenient and quick and I can add to milk for a latte or a protein shake for a quick breakfast. I can add to Glucerna (diabetes) shakes to tone down their sweetness.

My husband loves this coffee! He prefers this brand of instant over all the others he has tried. I'm not a big coffee drinker, but I like this brand if I decide to drink a cup. Pretty good price on this brand at Sam's too.

I love this instant coffee. I don't like dark roasts due to bitterness, which still seeps through no matter how much creamer and sugar I use. This instant coffee is light to medium roast, which is just right.