I love this instant coffee. I don't like dark roasts due to bitterness, which still seeps through no matter how much creamer and sugar I use. This instant coffee is light to medium roast, which is just right.

Please adjust the spoon fulls needed for the brew you prefer. I spit it out at 2 spoon fulls. Tried 1 spoon full, still strong for me. Went to a half plus spoon full, and wonderful! Hope this helps.

I drink black coffee. I purchased this to compare to other coffees. This is the worst out of all of them I've purchased. Maybe it would be tastier for those who add sweeteners. Nice packaging though.

Here is a useless fact...Freeze Dried Coffee will last forever if you keep moisture out of the jar. We buy a bunch, and keep them in the driest place in the house...the freezer. Hint...The price doesn't go down...ever.

This is my husband's favorite coffee. But we bought 2 of these & the expiration dates are both 10/23/23. Thats a lot of coffee for 1 person to use in 7 months!

My experience and impression is that Tasters Choice instant coffee is the best available for the price, although they've increased it 40% in the past two pandemic years, in a field of mediocre coffees.

Great Taste and I like how you can control how strong you want it to be. The bottle is a nice design, easy to hold. The lid seals very tight as it has a plastic grip underneath.

I SUDDENLY REALIZED THAT I RAN OUT OF TASTER'S CHOICE INSTANT COFFEE. MY ONLY CHOICE WAS TO ORDER ONLINE FROM SAMS CLUB SINCE MY LOCAL CLUB DOES NOT STOCK IT. MY GREATEST SURPRISE ♥ IS THAT IT WAS DELIVERED THE NEXT DAY. IT MADE ME VERY HAPPY.

Only for emergencies. If your coffee maker suddenly stops brewing, this brand is better than other instant coffees but definitely not the same as brewed. Also good to keep in your go-bag for trips or emergencies.

You can't go wrong buying Tasters Choice! My go to coffee when I'm in a hurry. One huge jar! I can't wait to try it for iced coffee. My added tip, make coffee cubes so your drink isn't diluted!