Everyone likes to try new things, but when it comes down to it, the original Tollhouse cookies are the crowd favorite. At least at my house! I also love these chips for 7 layer bars. And I add them to banana bread. And to my butterscotch/chocolate chip cookies!

I have picky eaters no let's use the worse finicky - seriously I cannot use even generic products! I make chocolate chip cookies probably twice a month and honestly the only chips I can use are Toll House they love the flavor the gooey melt and texture! Only chips in my house!!

Is the chocolate morsels a Consumer or business product? Have you guys done any innovation in the recent years for the semi sweet chocolate morsels? (If so, can you inform me what kind of innovation done?) Is this product new and improved? (Meaning are there any new flavors coming out?) Has or will the semi sweet chocolate morsels be changed fitting to others taste? **These questions are for a research assignment I am dong for my marketing class. So, it would be very nice to hear a response asap. Thank you!

I have been making chocolate chip cookies for decades and use the exact same recipie. The chocolate won't melt and my cookies are terrible. I made a batch a couple of nights ago and I didn't care for them - not gooy. I had a bag of giradelli in the pantry so tried that with the same recipie and the cookies came out like they use to. Tried another batch tonight with nestles thinking I must have done something wrong and they did not come out right. Same recipie same ingredients. I use one stick margarine and one stick butter. Same as for years. Will not be buying any more nestles. I don't know what they have done but I can't get the results like I want.

These chips are wonderful in cookies and Biscotti. Small enough to give just a touch of chocolate, but melts beautifully in my Molasses Chocolate Chip cookies. Just sorry they have joined the others in not giving you the full 12 oz they used to. But will always buy them.

Consistently creamy and delicious! I keep one bag in the freezer and another bag in the pantry. At room temp the morsels are consistently creamy to melt, fold or sprinkle on top. The classic semi-sweet flavor has a wonderful balance of chocolate, sweetness and vanilla.

I grew up making Nestle chocolate chip cookies and have continued using Nestle chips over 60 plus years. I prefer to bake from "scratch" and make blond brownies using the Nestle recipe instead of the individual cookie. Easier to make but the taste is just as good.

I use Nestle's Semi sweet chocolate morsels in most of my baking. Chocolate chip cookies, breads, brownies, cakes, and even candy when I make my Christmas fudge with your morsels. They are delicious and I have to keep my grandson from eating them right out of the bag.

Purchased 4 bags to prepare favors for my daughter's birthday party. Little did I know that I would actually end up wasting 2 whole bags and just gave up on my sweet treat. The morsels didn't melt. They were chunky and crumbly. I even attempted to melt them in my small chocolate dipper adding a drop of oil, with hopes that it would melt .... that didn't happen . I'm usually one who uses only nestle, but I may have to change brands if this is what my end result will be. Money wasted, but the "sweet crumbs" sure did make the kids happy. Please check into this nestle.

I love using the many different Nestle morsels to make various kinds of fudge! I make my fudge my melting the morsels and stirring in a can of ready made frosting. For example, my favorite is using the white chocolate morsels with cream cheese frosting then adding dried cranberries and pecan pieces. I've used the dark chocolate morsels with salted caramel frosting. Yummy. I have some mint morsels in my fridge right now that I want to mix with a dark chocolate fudge frosting. I take this fudge to work to share since I live alone and wouldn't be able to get out of the door if I ate all the goodies I can make with Nestle's morsels!