The product is excelent but why would you reduce the width to under 4 inches,to save money? With a spring loaded paper holder attached to the wall ,the narrow product causes the spring to bow and fall off paper and all. Also the dimensions on the packaging are deliberatly confusing multi language etc. so unless we carry a ruller to the store we cant avoid the silly narrow paper. How about 4 inches plus wide paper and clear english on packaging?

I used to buy nothing but Charmin, but no more! The rolls are narrower now AND the price went up! What a rip off!! Also, the rolls are not cut straight so now they come off wavy. Where is their quality control?! The paper itself is good quality...I would have given it 4 stars, but getting ripped off really drops my rating. I will be switching brands. Also, the bears are stupid, annoying and gross! Sometimes it's just TMI!!

Our household has used Charmin Ultra Strong for the past 6 years. Our latest purchase (at Sam's Club) has left us completely unhappy. The paper is so rough with the new redesign! What we loved about Charmin Ultra Strong, was just that - it was strong enough to get the job done AND it was soft. That's not the case anymore. We won't be buying again.

I was pretty disgusted to see that Charmin has succumbed to the practice of decreasing size in order to produce the product at a lower cost. This latest pack of ultra strong toilet paper is a good 1/4 inch narrower than our last batch. This is ridiculous. I started buying Charmin, despite the cost, precisely because it appeared to be the last toilet paper company that made a good product and didn't skimp. I'm willing to pay more; I just don't want a compromised product. Please; have the courage of your conviction. Advertise a top quality product and charge (fairly) what you need to charge. Believe me, you'll find people who don't mind spending the money for a good product. Now that I find that you, too, have started the nickel and dime process, I'll have to find a better product that's willing to charge for a top notch commodity. Charmin, I'm so disappointed.

Up to now, I had approved your toilet tissue. Since you reduced the width of you toilet tissue by approx. 1/2" and not increased the length, I find it very hard to appreciate your toilet paper. You have to use even more paper to do what was previously done with less. WHY?

I purchased a 12 pack of Chamin Ultra-Strong Toilet Paper a local supermarket on 8/20/13. After taking them out of the package to use them I discovered that all of these rolls were more an 1/2" narrower than the remaining rolls I had in my house from previous purchases! The new rolls were less than 3 7/8" wide as opposed to more than 4 3/8". Unfortunately I unwrapped the rolls and threw away the package prior to the discovery, so I do not have the UPC code. I don't know if this is a permanent change in your product or the result of poor quality control. If it is a permanent plan on the company's part to save production costs while maintaining the same prices, I will no longer purchase the product. The new width is impractical as it is so narrow you need to use substantially more #quite opposite their marketing claims!#. If it is poor quality control, again, I am dissatisfied as I feel I have been "cheated" of my money. I did not intend to purchase toilet paper sheets narrower than the average Kleenex! I have never written a letter of complaint like this before but I am really annoyed by this shoddy and impractical change to what I always thought of as a quality product!

This paper is 1" less wide than the normal paper roll. The texture is not comfortable to use. Unfortunately I bought the super 30 double roll package. Will give to my grandsons to use. I was surprised as I had used Charmin in the past and was happy with the paper. And I am being very kind with this review, this paper is awful.

I have purchased your brand of toilet paper for 25+yrs. When the "Ultra Strong" came out, I would only buy that particular one. I even suggested it to family and friends. However, In recent months I have notice the quality diminishing. The rolls used to last a very long time and now we are going thru them like they are the tiniest rolls of product you offer. The tp is much thinner than it was when I first started using it. Whatever you changed, will you please change it back? Customer service trumps greed any day. Thanks.

I bought this product becasue I had no other choice on the store shelf for Charmin tissue. The cardboard roll is smaller and run out of issue much sooner then with the ultra tissue I always buy. I will not purchase again. If my store only carries ultra strong Charmin I will have to try another brand. :(

My family used to love using this TP but why would you change the width. It is so small and does not provide good coverage anymore. Also it looks stupid on my toilet paper roll holder with all this extra space on the sides. You made the product smaller but the price is still the same. Can't wait to try other brands that are still the correct size